Part A - Background and Business Profile of Creative Technology Ltd Creative Technology is a publicly listed‚ Singapore-based company founded in July 1981 by a Singaporean Sim Wong Hoo and is a market leader in digital entertainment products. He first set up a small shop in Singapore together with his classmates; developing and selling add on memory boards for Apple II computers and later began building Personal Computers for retail with initial start-up of $6000 from Sim’s own savings. Their
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CREATIVE TECHNOLOGY LTD. SWOT Analysis SWOT ANALYSIS Creative Technology Ltd. is a provider of products for personal computers (PC) and lifestyle digital entertainment products. Its products are used in an array of solutions for PC entertainment‚ education‚ music‚ Internet applications and services and productivity tools markets. Creative’s product line includes an array of PC upgrades‚ such as Sound Blaster audio cards‚ multi-channel speakers‚ lifestyle digital entertainment products (such
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Executive Summary 3 2.0 Background of Creative 4 3.0 Business/Revenue Model 4 4.0 Social Media In The Existing Model 6 5.0 Our Proposals For Social Media 7 5.1 FaceBook 7 5.2 Twitter 10 5.3 Blog 12 5.4 YouTube 13 6.0 Benefit-Cost Analysis 14 7.0 Sustainability 15 8.0 Conclusion 16 Appendix I: Modified Screenshots Appendix II: References 1.0 Executive Summary An innovative player in the electronics industry‚ Creative technology Ltd. has successfully captured a part
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Introduction of Creative Technology Limited The Group is a provider of multimedia hardware and software products for use with PCs. The hardware and software products that Creative develops‚ manufactures and markets are used in the PC home entertainment‚ education‚ music and productivity tools markets to enhance sound‚ graphics or other functions of a PC. Creative’s products are marketed through both the OEM and retail channels under a variety of trademarks‚ including the `Blaster’ family name
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A case study on Creative Technology Ltd Objective: Remaining competitive in the IT market – Focusing on Audio Technology History: In 1981‚ Creative Technology Limited was incorporate in Singapore by Mr. Sim Wong Hoo who is currently the CEO and Chairman of Creative Technology. Creative Technology Limited had a humble beginning. Creative started off as a computer repair shop in a shopping centre. While running the repair shop‚ Mr. Sim developed an addon memory board for the Apple II computers
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Introduction Creative technology is a leading company that has focused on developing Audio related products primarily for the customer market. Creative gained world fame when it captured the world’s PC Sound Card market over a decade ago with its Sound Blaster sound card and was the market leader for many years in this specific segment. In the late 1990s‚ when personal audio products evolved from CD-ROM WalkMan type products to the MP3 format media players‚ Creative technology entered the fray
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these leaders. Leadership is about working and motivating a team in achieving goals‚ adapting to a different situation to accomplish in the organization. For an organization to prosper‚ it will need someone great with the intelligence and power to be creative and know how to run their position on what to represent. This quote “Never give an order that can’t be obeyed” means a leader should be able to fight for what one’s believe and defend anything against in a teamwork‚ continuously motivating. Good
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Struggling to Make the Best Buy Analysis of the case- • User- Kade • Buyer- Ashey • Decision Maker- Ashley • Influencing Factors- Advice of Kade’s Friend ‚ Persuasion of Sales Person • Ashley’s dilemma in this case. Since her boyfriend had lost his MP3 player a month before his birthday the choice for the perfect gift for his birthday was clear.i.e.MP3 player so Ashley has decided to buy the MP3 player with an assumption that her boyfriend Kade will like it. The biggest dilemma of Ashley
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Infosys® Technologies Ltd.: Growing Share of a Customer’s Business James A. Narus D.V.R. Seshadri* March 2004 * James A. Narus is Professor of Business Marketing‚ Babcock Graduate School of Management‚ Wake Forest University in the U.S.A. D.V.R. Seshadri is Visiting Professor at Indian Institute of Management Bangalore‚ India. We gratefully acknowledge the significant contributions of Infosys executives and managers in providing case information. CASE QUESTIONS TO ADDRESS 1. Looking
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Technologies Impact on Creative Expression Modern technology has shown to have many impacts on the way activities are both perceived and accomplished. Contemporary cars and airplanes enable us to travel longer distances then those that existed a century ago. Due to the use of cell phones and web-cams‚ a person can instantly connect with others on a global scale‚ figuratively transporting them across the globe with a simple call. Mass amounts of information can be gathered simply and efficiently
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