STARBUCKS MKTG408 Professional Application You are continuing to work with the same business used in the Units 1 and 2 Individual Project. In the U2 IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed
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Wind softly caressed my cheeks‚ sending strands of my hair dancing across the back of my neck‚ the roaring crash of the waves against the rocky shore attempted to distract me‚ and the salty scent of the sea crept through my nose. My concentration‚ however‚ never broke. It was as if all the elements of the nature surrounding me realized I wasn’t easily distracted. Everything stopped at once. In only a moment there was no longer any wind‚ no salty air‚ and no obnoxious sound. It all paused for a single
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BRIANCA LE Creative writing: Belonging A swirl of heat engulfed the outline of my body‚ its elongated fingers clawed at the edges of my jaw line. Their torturing grips strangled me through the airport security doors. The smell of oil and putrid stench of armpit wafted around my nostrils. Its odour gradually deprived me of rationality and soon dizziness overcame me. Before I knew it‚ I stood in front of a taxi‚ outside the airport and already heading towards a thin Vietnamese driver. His bony elbow
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Creative Writing - Belonging The clear‚ bright and enlightening blue skies greet my face as I ponder through my thoughts in my head. The sun blossoms it’s radiating sunlight‚ which glisten and reflect off the tranquil‚ wavy sea to reveal elements of a mystifying‚ inexplicable‚ yet convivial world. My heart beat pulsates through my ears… so silent and blissful this world of beggaring-description‚ words could not hope to utter moments like these. It was the idea of confronting‚ change and experience
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Imaginative Writing ENG340/Creative Writing May 16‚ 2011 Imaginative Writing Introduction Wondering the day to day lives of people‚ the kid’s thoughts and feelings to see their father walk out the door. Do they ever wonder is this the last time I am going to see him. Mammie and Daddy have been fighting every day‚ no more smiles‚ no more family time‚ all you hear fighting words of anger no expression of love. Where did it all good. Mammie and Daddy only say don’t worry about it just go to
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Prunveer Palia June.12/2014 Creative Writing #2- The Reputation of a Pencil Blk: C It was a day that changed my life forever. I could recall the events that happened on that dreadful and tensed day. It was the final horrific exam that I would encounter in my high school career. It was the final exam for the English twelve provincial‚ which was worth an astonishing 40% of my final grade. Prior to the final exam‚ my day started off with the sun smiling at me as its
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Creative Writing: The Chase from the view of the chased Leaving the jewelry store at a rather accelerated pace‚ a common‚ plain- clothed man with a parcel tucked under his arm jumped into his white‚ slightly dirtied Ford Bronco. He then hurriedly concealed the package under the front passenger seat making certain to prevent it from being seen from people passing by. He then tore out of the parking lot attempting to avoid drawing attention to himself or his accompanying bundle. He knew it would
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Creative Writing Prompts 1. You’re digging in your garden and find a fist-sized nugget of gold. 2. Write about something ugly — war‚ fear‚ hate‚ cruelty — but find the beauty (silver lining) in it. 3. The asteroid was hurtling straight for… 4. Write about your early memories of faith‚ religion‚ or spirituality; yours or someone else’s. 5. 5. Silvery flakes drifted down‚ glittering in the bright light of the harvest moon. The blackbird… 6. The detective
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Creative Writing I jump back as a black feline shoots across the path in-front of me. I catch a glimpse of its matted fur; a screeching hiss pierces the night air as it encounters a mammal in the undergrowth. They say a black cat at night is bad luck‚ but I honestly doubt my luck could get any worse in light of recent events. “Get out‚ you don’t belong here anymore”‚ “Just looking at you makes me sick. Leave now and get out of our lives”. It’s funny how the ones who are meant to love you the most
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Creative Writing 2. She lay there in a pathetic huddle of glass and blood‚ whimpering softly as the overwhelming stench of betrayal seeped out of the bundle of bones which had become her body. She certainty knew how to draw a crowd in. He watched them watching her; the do-gooders‚ the neighbourhood watch‚ the office workers; even the man from the corner shop snaking around her fragile‚ vulnerable body. Each of them carried a concerned look‚ muttering words of sympathy‚ occasionally
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