and to raise interest. Because of specificity of advertisement‚ the text should not be translated literally as in that case it can lose its meaning and force of the influence. Translation of advertising texts is creativity at language level‚ whereas translation of art texts – the creativity connected with is art-shaped thinking. Process of translation is creative work‚ and translation of advertisement is doubly creative.
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THE COMPLEX NATURE OF MEDIA PRODUCTS Introduction: Throughout economic and marketing literature‚ the product is generally defined by an arrangement of attributes or properties. Thus‚ product management plays a significant role in differentiating those attributes to meet the diverse needs and goals of target markets in a favorable‚ sustainable‚ and profitable way. Bearing this in mind‚ it stands to reason that any decision making affecting the product is intimately connected to its nature‚ which in
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Benefits and Drivers Paper MGT/445 Organizational Negotiations March 24‚ 2013 Kudler Fine Foods is a food company that specializes in selling fresh grocery products with simple ingredients used to make gourmet meals. Nearly everything a customer could want would be found within Kudler Fine Foods. Currently Kudler Fine Foods operates from three locations each offering the same service. The company is a privately held‚ but seeks to offer stock publicly to increase
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The Importance of Creativity for Organizations: Nowadays creativity and innovation are becoming extremely important to the success of all business organizations; because they are facing major and rapid changes in the environment. To cope effectively with the change‚ organizations must become more innovative‚ developing the ability to quickly plan and implement adoptions to change their environments. There is a direct link between creativity and important organizational outcomes such as productivity
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The Dark Side of Creativity: Original Thinkers Can be More Dishonest Francesca Gino Dan Ariely Working Paper 11-064 Copyright © 2011 by Francesca Gino and Dan Ariely Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Creativity and Dishonesty 1 Running Head: CREATIVITY AND DISHONESTY The
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Seeing things differently A more insightful and inspired approach to innovation and growth. Peter Fisk Business has grown fat and lazy on the predictability of markets‚ dominated largely by communicating what exists to those who will listen. In recent years business has become more analytical‚ driven by databases and metrics. It has also become more intrusive of the customer‚ and less effective. Indeed in today’s highly complex markets - where audiences have fragmented and competitive intensity
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The Correlation of Innovation‚ Creativity‚ and Design MyKelia L. Carter OI/361 January 16‚ 2013 Mr. Steve Rosales The Correlation of Innovation‚ Creativity‚ and Design The business world today is ever evolving. To remain relevant and succeed in the competitive field you must possesses
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common in every household as a television. This was not the case as little as ten years ago when the Internet‚ having been in existence since the late sixty’s‚ was barely giving birth to what we now know as Web (World Wide Web). Education‚ along with creativity‚ is the driving force that brought the information super-highway to life. Today‚ the rate of advancement in new technologies is approximately three months. These advancements are due to the men and women who have spent years of training acquiring
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There is no set definition of beauty. Beauty is very broad and opinionated. What one may define as beautiful may vary. What some observers find beautiful may not be beautiful to others. Beauty can be found anywhere‚ at any time and any place. From the Jim Germaux’s exhibition in the Roper Gallery the painting Parallel Play was the most striking work of art. Not only is this work eye catching‚ but it so abstract it requires you to just stop and examine the artwork. There are various aspects of Germaux’s
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Emma Testorff Mrs. Wolf English Comp I 10/31/14 Against the Odds Ken Robinson once said‚ “I define creativity as the process of having original ideas.” Nowadays‚ there is so much creativity around‚ how do we know if something was someone else’s idea? How about someone else’s own words? Because the world has been here for so long‚ so have certain words‚ phrases‚ and ideas. In the article “Let’s Think Outside the Box of Bad Clichés‚” Gregory Pence presents frustration with all the clichés and expressions
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