European Journal of Scientific Research ISSN 1450-216X Vol.58 No.1 (2011)‚ pp.116-132 © EuroJournals Publishing‚ Inc. 2011 http://www.eurojournals.com/ejsr.htm Investigate the Impact of Celebrity Endorsement on Brand Image Bardia Yousef hakimi Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia E-mail: Bardia_hkm@yahoo.com Tel: +60174152606 Abed Abedniya Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia E-mail: Abed.abedniya@gmail.com Tel: +60126808177 Majid Nokhbeh
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during the day. 5. You can get your body and brain rest and recovery‚ it can help people’s daily work and study. 3. This article is online resource‚ it is .com which is Commercial website‚ the credibility isn’t that good. 4. This article have no Author’s name on it‚ credibility isn’t that good. 5. Sleep can make people’s brain and body get rest and recovery‚ it’s help us in daily works and study‚ and benefit to our body for several ways‚ also‚ sleep can protect our healthy and
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article by Politis. The article examines the relationship between credibility‚ the dimensions of managerial power and a number of knowledge acquisition attributes in some organisations operating in the UAE. Andrews and Delahaye claimed that individual perceptions of approachability‚ truth worthiness and credibility mediated knowledge importing and knowledge sharing activities. It is hence assumed that the dimension of credibility to be predictive variable of intelligence acquisition attributes. Knowledge
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relative positions of celestial bodies interpreted as having an influence on human interactions and the natural world. The controversy at hand is whether or not astrology is a good or bad science. Through the analysis of multiple article’s arguments‚ credibility and tactics‚ it is possible for a reader to evaluate whether an article
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2.5.1 Level of Expectations Cook‚ S. (2011)‚ urges customer service providers must recognise that customers have different levels of expectations. The expectations are divided into two distinct categories namely: 1. Primary expectations – are the customers’ most basic requirements of an interaction. Example: When dining at the restaurant‚ our primary expectations are to satisfy our hunger‚ to let someone else do the cooking‚ and pay a reasonable price 2. Secondary expectations – are based on our
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A story can reflect the beautiful and somber realities of life. It can resonate with the audience and evoke emotions in order to convey its message and purpose. One example is the narrative of two sisters from the advertisement titled “Sister”‚ which was created by the National Cancer Institute of Thailand‚ or NCI. Narrated from the older sister’s perspective‚ the commercial recounted how the sisters’ estranged relationship improved due to the revelation of the older sister’s cancer. It was a story
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The Curse of Knowledge plays a role in misunderstandings between healthcare staff/physicians and the stakeholders or patients and their family members (Burns‚ Bradley‚ & Weiner‚ 2011)..Evidence of such exists in the physician’s communication and the understanding on the part of the Santillon family after it was determined that irreversible brain damage had occurred. The Curse of Knowledge occurs when a communicator (sender of information - physician‚ in this case) begins to communicate a piece of
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For this purpose‚ a linear regression is employed to examine the factors influencing online banking acceptance. The model employs perceived credibility‚ perceived enjoyment‚ and social norm‚ in addition to perceived usefulness and perceived ease of use. Findings - The study results suggest that perceived usefulness‚ perceived ease of use‚ perceived credibility and social norm are statistically significant while perceived enjoyment are statistically insignificant. Research limitations/ implications
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WritingGerald Graff’s third edition book “They Say/ I say” gives helpful insight for college levelor even beginner level writers. From chapter one towards three there are numerous “templates” Graff uses to express his ideas on how to better a writers credibility towards claims‚ arguments‚ research‚ or practically anything a writer would need to pull information from an outside source. Basically‚ the one template he wants known the most is the‚ “’they say _____ ; I say _____’ formula” (Graff 3). To summarize
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appeals‚ and ethos to refer to credibility. With these‚ he created classical and traditional rhetoric theories. He believed that in a perfect world logic alone would be enough to persuade‚ however he also acknowledged that in the real world‚ effective arguments depend on both logical and emotional appeals that have to be given by a writer/speaker with good established credibility. He also named intelligence‚ character‚ and goodwill as attributes that produce credibility. The writer must convince
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