STRATEGIC OBJECTIVES Increased market share. Higher quality products to enhance the positioning. Lower costs relative to key competitors. Broader lines and attractive products consumer. Better service to customers. Loyalty or addition of new clients TYPES OF STRATEGIES Segmentation and Positioning Basic Competitive Strategies Porter Growth Strategies Strategies against the competition Launching new products PORTER COMPETITIVE BASIC STRATEGIES Competitive advantage
Premium Marketing Cost Economics
Financial Management SBB Fundamentals COURSE GUIDE Leiden University Faculty of Mathematics and Natural Sciences Science Based Business Program March 2011 © 2011 All rights reserved Centre for Business Studies (CBW) Leiden University Except as allowed under Dutch Copyright Law (1912)‚ no part of this material may be reproduced or transmitted in any form‚ by any means‚ electronic or mechanical‚ including photocopying‚ recording‚ or any information storage and retrieval system
Premium Corporate finance Net present value Working capital
role of the five C’s of credit in the credit selection activity. The five C’s of a credit system is used by lender to gauge the creditworthiness of a potential borrower. The credit selection activity weighs five characteristics of the borrower and conditions of the loan‚ attempting to estimate and gauge the probability of default. The writer is going to discuss the role of five C’s of credit which are character‚ capacity‚ capital‚ collateral and conditions in the credit selection activity. Terms
Premium Debt Asset Balance sheet
Good Credit‚ Bad Credit‚ What Credit? Ring ring. That’s the sound of debt collectors calling my phone. I think one of my friends is calling me‚ but it’s just a collector wanting money from a credit card bill. It’s nice to have a credit card if you have to pay a bill and do not have the money right away. The problem is when you spend too much and cannot pay the bills back. The later you pay these charges back‚ the interest begins to build up. That is one of the many mistakes of having a credit card
Premium Credit history Credit card Fair Credit Reporting Act
A2 Marketing Objectives 1. Explain why it is important for a business to have clear marketing objectives? It is important that a business has clear marketing objectives because it gives them a target to work towards. In 2010 Asda set its objective to overtake Tesco as Britain’s largest retailer of non-food items. It is important that its clear because objectives should be made using the acronym SMART goals‚ the objective set by Asda fits in with this really well apart from it does not state
Premium Marketing Economics
This translation memo analyzes current dual credit program policies at the state level of government. In reviewing the article‚ State Dual Credit Policy: A National Perspective by Jason Taylor‚ Victor Borden and Eunkyoung Park‚ the current discussion on dual credit education program opportunities and the societal benefits of these programs is examined and may be further understood. This translation memo explores the impact of State Dual Credit program policies on the educational outcomes of students
Premium Policy Public policy United States
Global distribution system Internet Distribution SYSTEM Karyon strategically partners with internationally respected travel industry companies to provide you with the services‚ products and connectivity to build the operational backbone for single or multi-property distribution management. As a result‚ Karyon enables you to increase revenue‚ improve guest loyalty‚ and reduce costs by centralizing and streamlining your operations while maximizing existing technology investments. Our distribution
Premium Travel agency Computer reservations system Travel
Q1;Relationship between Goals Objectives and Policies Goals are ; *broad plan *having generic action *goals are intangible in nature and cannot be measurable *they are long term *the main aim of the goal is toward which an endeavor is directed *and it is based on ideas Objectives; In contrary to goals‚ objectives are; *narrow plan *specific actions are taken out to achieve objectives *they are measureable and are tangible in nature so that it is easy for the organization to check
Premium Term Organization Time
Should India be broken up into smaller states? After the decision to give statehood to Telangana‚ many analysts want a new States Reorganization Commission. India today has 28 states. Assuming 20% population growth since the last census‚ Uttar Pradesh has 198 million people‚ more than Brazil‚ Russia or Pakistan. Maharashtra has 106 million‚ West Bengal 96 million and Andhra Pradesh 90 million. All are much bigger than France or Britain. At the other end of the scale‚ Sikkim has just 0.6 million
Premium States and territories of India Uttar Pradesh Hindi
SAFARICOM CREDIT CARDS PRODUCT CREATION Product creation entails its variety‚ quality‚ design and its brand features involved in its marketing mix process. Products are created using [NPD]New Product Development which is an interlinked sequence of information processing tasks where knowledge of customers needs is translated into final product design. New products are essential to the survival and long-term growth of any firm‚ since success in [NPD] is a critical management issue particularly in technology
Premium Kenya Social media Marketing