each competitor worked on developing new toothbrush technology and offering promotions that would grab consumer attention. Competitors Major competitors for Colgate Palmolive are as following: * Oral-b: Indicator * Proctor & Gamble: Crest Complete * Johnson & Johnson: Reach * Smithkline Beecham: Aquafresh Flex Many competitors are striving to succeed in oral care market. The pricing and promotion of these products is not enough‚ product innovation is the major driver to
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ENG 3003 Case Study (B) (Tut 003) Tom ‘s of Maine: “ Doing Business” Means “Doing Good” Group Member: Hung Man Pong 13089179d Chan Chun Pui 13114447d Ho Chun Hei 13089071d Presentation Flow Introduction Problem Statements Theories Result & Discussion Conclusions Introduction General information Tom’s of Maine: One of the first natural health care companies Aims: To produce all-natural and environmental friendly natural health products without animal testing Owner:
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products of its business are majority in low-involvement products‚ such as toothpaste‚ toothbrushes‚ soaps‚ detergents‚ household cleaner and so on. - Products of Colgate-Palmolive. 1.2. Colgate – The oral care
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Manual for Teachers for the Implementation of the Essential Health Care Program in Schools Contents Impressum © 2010 Fit for School Inc. Disclaimer Fit for School Inc. The inclusion of links and references does not entail recognition Head Office or endorsement of information given under these links nor can Mortola-Hayes Streets the publisher be held liable for any wrong information. No part of Cagayan de Oro‚ Philippines this publication may be reproduced‚ stored in a retrieval system
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Project Report: Toothpaste - Kolget Name : Class: Acknowledgement Contents Introduction: Toothpaste Industry Overview The toothpaste history in India can be tracked back from 1975 with 1200tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes.Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the Industry
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outdated‚ a successful brand is timeless.”(STEPHEN KING) Earlier in India oral hygiene was the domain of local homemade ayurvedic powders or natural herbs. The history of toothpaste in India can be traced back in year 1975.Now the awareness regarding oral hygienic Indian society has increased with the different brands of toothpaste. Colgate-Palmolive
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fluoride a toxic chemical used in rat poison. Concentration should not exceed 1000 to 1100 parts per million. -Propylene glycol an industrial agent used in car antifreeze Concentration should not exceed 20g. 8 Cleaning Ability Chalk based toothpaste Concentration should be kept minimum possible. 9 Bleaching Characteristics Common bleaching agents is: -Hydrogen Peroxide (H2O2) Concentration should not exceed 1% 10 Plaque Control Pyrophosphates stop formation
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Company" under the management of Samuel Colgate‚ his son. In 1872‚ Colgate introduced Cashmere Bouquet‚ a perfumed soap. In 1873‚ the firm introduced its first toothpaste‚ an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube‚ Colgate Ribbon Dental Cream‚ in 1896. By 1908 they initiated mass selling of toothpaste in tubes. Colgate-Palmolive has long been in fierce competition with Procter & Gamble‚ the world’s largest soap and detergent maker. P&G introduced its Tide laundry
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the country Singapore‚ the brand is highly diversified into six sub-categories2‚ which make it harder for customers to focus on a single product and therefore these products cannibalize each other and do not encourage brand loyalty. For the toothpaste line‚ there are already eight brands‚ which are as follows: Colgate Total 12; Colgate Propolis; Colgate Triple Action; Colgate Sensitive; Colgate Herbal White; Colgate Fresh Confidence; Colgate Advanced Whitening and; Colgate Proven Cavity
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in the toothpaste industry after 20 years. God is good‚” – Cecilio K. Pedro Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story is not the typical rags-to-riches tale but about turning adversity into triumph. He earned his business management degree at the Ateneo de Manila University‚ one of the more prestigious private schools in the Philippines. He once headed Aluminum Container‚ Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that
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