Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚ and not by the
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Mechanisms of Multicolored Striped Toothpaste Aree Witoelar Toothpastes often use two or more colors to form stripes. While not providing hygienic benefits‚ it has interesting appearance for the customer [1]. Here we investigate and discover two different mechanisms to achieve consistency of the color ratios. Two sample tubes of toothpaste are chosen randomly from the market‚ and labeled as A and P (Figure 1). The samples are cut across the toothpaste compartment (Figure 2). (not shown). The
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In the Chapter on Acids & Bases‚ we learned that Magnesium Hydroxide Mg(OH)2‚ an Basic Oxide is used to make toothpaste. After each meals‚ there will certainly be a significant amount of food substances that are stuck in-between our teeth. Overnight‚ bacteria in these food substances will secrete acids that will corrode our teeth and causes tooth decay. Magnesium Hydroxide(an Basic Oxide) has the basic properties and will neutralize the acids between the teeth to form neutral salt and water‚ which
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that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present‚ Colgate is implementing Activity-Based Costing (ABC) method. ABC is a system had been practices in many organizations for being a tool to measures the
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Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 (Excerpt) Huidian Research Publication Date: May 2012 (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 11. Consumer Market Analysis of China’s Toothpaste Industry 11.2 Target Consumer Group Research of Toothpaste Products 11.2.3 Consumer Views to Demanded Suitable Toothpaste Type Fig. 40 Demand
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Abstract: A. Purpose This investigatory project aims to prove or see the effectivity of some of the commercial toothpastes in whitening teeth. It also aims to help people choose which toothpaste brand works best in whitening teeth. If we know which brand works best‚ we could actually save some money. The toothpastes used were namely: Brand A‚ Brand B‚ Brand C and Brand D. B. Procedure Shells were used to represent the teeth since it also has calcium carbonate which is found in teeth. Four
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(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India‚ oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now‚ the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the Industry
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P&G invokes Bollywood in toothpaste battle P&G using actor Madhuri Dixit-Nene to endorse Oral-B toothpaste that it launched in June Bloomberg First Published: Thu‚ Jul 04 2013. 10 58 AM IST P&G is betting Madhuri Dixit-Nene will help the company replicate the toothbrush market success in the toothpaste market as well. Updated: Fri‚ Jul 05 2013. 01 00 AM IST Mumbai: Procter and Gamble Co. (P&G) is betting on one of Bollywood’s most popular actors to help it break
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Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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Simply White reached markets; a loss of (460 million)(.8-.37)= $197800000 million in revenue and .166*197800000=- $32834800 in profit. 2 Moves and Countermoves Colgate’s competitive advantage had been its association with whiter teeth: its whitening toothpaste had been the number one seller in the market. Now‚ not only had Procter and Gamble released a superior product for whitening‚ but the heavy capital investment in research and development had allowed for a scientific way to quantify the change that
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