PRODUCT LAUNCH GlaxoSmithKline trying for its second foray in the oral care market through Sensodyne toothpaste: Challenges Ahead Abstract In January 2011‚ GlaxoSmithKline Consumer Healthcare India (GSKCH) launched its global oral care brand Sensodyne in the Indian market. Sensodyne is a toothpaste for sensitive teeth and is a global leader in the premium toothpaste category across the world. The brand was previously owned by Block Drug Company INC and was acquired by GSK in 2001. This was the
Premium
your product in terms of * Competitive position * Market attractiveness COLGATEColgate was the first toothpaste in a collapsible tube‚ introduced in 1896‚ when it had previously been sold in glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride‚ at a lower concentration so
Premium Marketing Marketing plan
Vision “Touching lives‚ improving life”. Mission Statement We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result‚ consumers will reward us with leadership sales‚ profit‚ and value creation‚ allowing our people‚ our shareholders‚ and the communities in which we live and work to prosper. History William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ immigrants from England and Ireland‚ respectively
Premium Marketing Procter & Gamble Brand management
in Robin Constantine’s fiction book‚ “The Season Between You and Me‚” is ready for a summer that will take her mind off her recent breakup‚ so she decides to visit her father whom lives in a small town named Crest Haven. Bryan Lakewood‚ a high school senior in a wheelchair who lives in Crest Haven‚ is looking at summer in a way of tough adjustments. Both Cassidy and Bryan are expecting a hard summer but neither are expecting to fall in love. In this book‚ the author shows the different perspectives
Premium Family Love Mother
Sumo Wrestler Ad I. Toothpaste is a generic item that most people use twice a day if not once. Our product‚ Illuminate‚ is a new kind of toothpaste. It uses an all new formula unlike any of the other toothpastes on the self. It whitens teeth faster and better than any other leading toothpaste. This ad will be advertising both the gel and paste. II. This ad will appeal to the boys section of this target audience. They are boys from ages 12 to 18. We are targeting the boys for this ad because it
Premium Target market Boy Magazine
Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill’s" brand‚ it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in Midtown Manhattan‚ New York City. In 1806‚ William Colgate‚ himself a soap and candle maker
Premium Colgate-Palmolive
generate greater profitability. Key Dates: 1806: Company is founded by William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate & Company. 1873: Toothpaste is first marketed. 1896: Collapsible tubes for toothpaste are introduced. 1898: B.J. Johnson Soap Company (later renamed Palmolive Company) introduces Palmolive soap. 1910: Colgate moves from original location to Jersey City‚ New Jersey. 1926: Palmolive merges with
Premium Colgate-Palmolive
Pepsodent Toothpaste Marketing Strategies [Type the document subtitle] [Pick the date] [Type the company name] Executive Summary: Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website‚ 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line. The report is segmented
Premium Marketing
Annual Report Years One - Three ------------------------------------------------- Bradyn Carson‚ Clarissa McMickle‚ Micheal Sullivan‚ Peiying Li “Perfect Smile Just a Brush Away” Mission Statement AllSmile’s mission is to provide quality toothpaste globally at a fair and honest price‚ providing customer service with a smile. Motto “Perfect Smile Just a Brush Away” ------------------------------------------------- Table of Contents To our Shareholders Page 2 Potential Future Decisions
Premium Revenue
Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of famous products at Unilever Company in Vietnam. The slogan of Close-up is “long lasting fresh breathes to get people closer”‚ so the special feature of close up is breath freshness. Although Close-up has been in Vietnamese market for a
Premium Marketing