Johnson and Oral-B and new companies such as Procter & Gamble and Smith Kline Beecham who positioned their new product lunches in the super-premium toothbrush segment. In 1991‚ CP launched new products in the U.S market CP and held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental floss and mouth rinses. In 1991‚ worldwide sales of CP’s oral care products increased 12% to $1.3 billion‚ accounting for 22% of CP’s total sales. 2. How is
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CMF was launched in the U.S in the year 2004. It contributed to Colgate’s record share of 34.8% in 2004. At that time U.S toothpaste market was split into therapeutic and cosmetic benefits. This was the ideal time for CMF to enter into US markets. CMF was positioned as a premium brand. The concept promised consumers freshness with a whitening reassurance‚ using mini breath strips as the distinctive reason to believe. The US CMF product line consisted of two product forms a liquid bottle and a gel
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JICM PROJECT ON “Pepsodent” A REPORT ON PERSONAL CARE INDUSTRY Subject: Sales Management & Personal Selling PEPSODENT Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever‚ but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight. The history of Pepsodent goes back at least to the 1920s.It was advertised for its purported
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2010. The oral care distribution network isdistribution network is spread across 90 cities in India. The company products are availableacross 4.3 mn retail outlets. Flag ship Brand ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. 1.1.1. Political 1.1.2. Economic Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be customized on the basis of price
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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Herbal VS Chemical Ingredients in Toothpaste Microbiology Experimental Investigation ________________________________________ Signature of Sponsoring Teacher ________________________________________ Signature of School Science Fair Coordinator Wentao Hao 2501 W. Addison Lane Technical College Prep Chicago‚ IL 60618 Grade 10 Table of Contents Acknowledgements…………………………………………………………….3 Purpose…………………………………………………………………………4 Hypothesis……………………………………………………………………...4 Review of Literature……………………………………………………………5
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Domestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods and services to create exchanges that
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Dentonic Re-launch & Re-positioning Strategic Marketing Plan Contents Introduction of Company 4 Vision 4 Mission Statement 4 Values 4 Situational Analysis 5 Market Summary 5 Target Market 5 Market Demographics/Market Segmentation 5 Geographic 5 Demographic 5 Behavioral 5 Market Needs 6 Market Trends 6 Market Growth 6 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 Competition 7 Product Offerings 8 Key to Success 8 Critical
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Product – Customer needs Colgate has a variety kind of toothpastes to satisfy each segment needs. For instance‚ Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer‚ Colgate SpongeBob which targeting children in regard to packaging‚ flavor and theme
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Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis.....
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