number one‚ the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product‚ all other brands having manufactured the same opaque white consistency toothpaste normally has. Furthermore‚ the brand made sure to put the blue ocean strategy to their advantage. While competitors were going the more medical approach‚
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Fluoro Phosphate + Calcium Glycerophosphate. 40g -Rs.10 80g - Rs.20 175g - Rs40. Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate 50g - Rs.19 Pepsodent G 100g - Rs 40. Pricing strategies *Penetration 32 per cent of toothpaste demand originates from rural areas 68 per cent coming from urban areas Rs 500-crore toothpowder market depends almost entirely on rural demand. "Today we want 50 per cent of our sales from our rural turnover." Understanding the potentiality
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Journal of Economics and Behavioral Studies Vol. 1‚ No. 1‚ pp. 27-39‚ Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries
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Robert Lang Mktg 303 December 2‚ 2013 Group Members Derek Lemon Audrey Thatha Coleman Lay James Petzke Mirza Delic Executive Summary Our groups given product is Binaca brand toothpaste. Binaca is manufactured by Dr. Fresh Inc.. Dr. Fresh was founded in 1998 to provide innovative‚ high quality ‚and affordable personal care products that exceed consumer expectations. We sell to chain stores such as CVS‚ Kmart‚ Kroger‚ Safeway
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for each product lines. It helps a company to understand the performance and act on it; to invest‚ to hold‚ to harvest or to divest. To further demonstrate the phenomena‚ the theory will be applied on the oral care industry in Malaysia; toothpaste‚ toothbrush‚ mouthwash and any other products related to oral hygiene. The companies operating in this particular industry are Colgate-Palmolive‚ Oral B‚ Southern Lion and Sensodyne. In-depth analysis will be done using Colgate-Palmolive as the
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oral care products is very low. However‚ rising per capita income and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels‚ mouth washes‚ and teeth whitening products. In rural areas‚ consumers are switching from toothpowders to toothpastes. A key industry trend is the move towards natural products comprising of herbs‚ vitamins and minerals. A serious challenge for the industry is the low dentist-population ratio‚ with
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DESCRIPTION COLGATE PALMOLIVE INDIA LIMITED IS ENGAGED IN ORAL CARE‚ PERSONAL CARE AND HOUSEHOLD BUSINESS. THE COMPANY HAS PRESENCE IN INDIAN ORAL CARE MARKET FOR MORE THAN 70 YEARS AND THE ORAL CARE SEGMENT ENJOY STRONG BRAND EQUITY FOR PRODUCTS LIKE TOOTHPASTE‚ TOOTHPOWDERS AND TOOTHBRUSHES UNDER THE BRAND ‘COLGATE’ AND PERSONAL CARE PRODUCTS UNDER THE BRAND ‘PALMOLIVE’. STOCK PERFORMANCE COLGATE SENSEX 1m 6.28% 25.25% 12m 14.86% -30.62% GROWTH (%) REVENUE PROFIT Last Qtr. Last Yr. 3 Yr. CAGR
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MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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000 (e) Above 40‚000 4. What do you use to clean your teeth? (a) Toothpaste (b) Toothpowder (c) Any other ________________________ 5. How many times do you brush your teeth in a day? (a) Once (b) Twice (c) Thrice 6. Which brand of toothpaste do you use? (a) Close-up (b)
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technology‚ forming alliances with dental professionals‚ expandingadvertising budgets and offering promotions that would grab consumer attention. Growth in the US Oral care market Retail sales-$2.9 billion with annual growth rate of 6.1% since 1986 Toothpaste=46% Tooth brushes=15.5% Expenditure in R &D was $ 114 million and media
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