Should the Air Comfort Division institute the 5% price reduction on its air-conditioner units even if it cannot acquire the compressors internally for $50 each? Support your conclusion with appropriate calculations. # of units= $6‚000‚000/$400=15‚000 units+2‚400 units=17‚400 units Before 5% Reduction After 5% Reduction Per Unit Total Per Unit Total Sales Revenue $ 400 $ 6‚000 $ 380* $ 6‚612* Variable Costs: COGS: Compressor 70 1‚050 70 1‚218 Other Direct Material
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Consumer Behavior Homework # 2 Zhakupbekova Zhazira During the recession there have been significant changes in consumer behavior. Most of the customers have switched from higher-priced brands to cheaper ones. According to McKinsey research‚ most of consumers who have changed their choice and now buy less expensive products said that their experience was better that it was expected. For example 48 percent of those people who have tried cheaper cold and allergy medicines were satisfied with the
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The Nature of Management Control Systems (Chapter 1) The central focus of this book is strategy implementation. In particular‚ the book provides knowledge‚ insight‚ and analytical skills related to how a corporation’s senior executives design and implement the ongoing management systems that are used to plan and control the firm’s performance. Elements of management control systems include strategic planning; budgeting; resource allocation; performance measurement‚ evaluation‚ and reward; responsibility
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Dove has gone to extensive lengths to market their products against rival company’s They have made advertisements waging product wars against Ivory in a stiff competition to take over the personal care market Other companies that dove has been involved in product wars with are all the major players in the personal care industry Olay‚ Neutrogena‚ and Aveeno This is an example of a product war because dove is implying that they produce a better product than ivory by comparing the quality of
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Chapter learning goals Chapter 3 Understanding the role of Culture 1. To understand how culture affects all aspects of international management 2. To be able to distinguish the major dimensions which define cultural differences among societies or groups 3. To emphasize the need for international managers to have cultural intelligence in order to interact successfully in host countries 4. To recognize the critical value differences which frequently affect job behaviors 5. To be able to develop a
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ABC Exercises 1. ABC versus traditional costing. Euro Tech Corporation produces two types of audio cassettes: standard and high-grade. The standard cassettes are used primarily in answering machines and are designed for durability rather than accurate sound reproduction. The company only recently began producing the higher-quality‚ high-grade model to enter the lucrative music-recording market. Since the new product was introduced‚ profits have been steadily declining‚ although sales of the high-grade
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Chapter 7: Analyzing Business Markets GENERAL CONCEPT QUESTIONS Multiple Choice 1. To create and capture value‚ sellers need to understand business organizations’ needs‚ resources‚ policies‚ and ________. a. demands b. protocols c. strategies d. buying procedures e. personnel policies Answer: d Page: 209 Level of difficulty: Easy 2. Webster and Wind define ________ as the decision-making process by which formal organizations establish the need for purchased products and
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MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success‚ but they wanted a new business approach to remain competitive in the fast-changing world. So‚ they turned to making toys‚ and Mattel became the world’s largest toy company‚ with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently‚ the company commissioned Chinese companies to produce some
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40”—49” TVs from $348. That’s a clear indication of the emergent strategy used on the website. Walmart uses the cheap price to gain competitive advantage over its competitors which in this case is Best Buy. In addition to that‚ Walmart.com also extend the emergent strategy to other categories such as baby items‚ furniture‚
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abandoned all its other catalog products to focus solely on low priced furniture. In the beginning‚ Ikea’s furniture was produced by local manufactures. The pivotal point in Ikea’s history came in 1955 when competitors forced manufactures to boycott Ikea. It was at this time the company started to produce their furniture in house. At this point‚ an Ikea employee proposed to remove legs from a table for easier transport (case citation). This was the birth of the flat packaging system. The flat packaging
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