friends who encouraged me throughout this project. 2|Page Celebrity Endorsements & Brand Building EXECUTIVE SUMMARY India is a country where people love to live in dreams. They worship celebrities. celebrities which might be cricket stars like Sachin Tendulkar‚ Mahinder Singh Dhoni or Film Stars like Shah Rukh Khan or John Ebrahim. They treat them as God. Marketers use this very preposition so as to influence their target customers may be existing or potential ones. For this they rope in these
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PRODUCTS Running Adidas currently manufactures several running shoes‚ including the adiStar Control 5‚ the adiStar Ride (the replacement for the adiStar Cushion 6)‚ the Supernova Sequence (the replacement for the Supernova Control 10)‚ and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide)‚ among others. In addition‚ their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Association football One of the
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IPL TEAMS STRIKE GOLD WITH INFORMATION TECHNOLOGY Cricket is a very fast-paced‚ high-energy sport but it’s also big business. Professional teams that belong to the Indian Premier League pay each of their players‚ the estimated value that could range from INR 20 lakh (INR 2 million) to INR 2 crore (INR 20 million) per year depending on his experience and stature. For that amount of money‚ member teams expect a great deal and are constantly on the watch for ways of improving their performance.
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planet with cricketing legend Sachin Tendulkar fifth on a list of 30 people compiled after a poll in 13 countries‚ including India. The ’World’s most admired people poll’ was conducted by YouGov for Times by surveying almost 14‚000 people in Great Britain‚ France‚ Germany‚ Russia‚ the US‚ Australia‚ Pakistan‚ Indonesia‚ India‚ China‚ Egypt‚ Nigeria and Brazil. There were four Indians in the top ten and seven overall in the list of 30 most-admired people. Sachin‚ 40‚ was fifth with six other
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------------------------------------------------- ------------------------------------------------- Mukesh ambani ------------------------------------------------- MMJHBAN Mukesh Ambani ------------------------------------------------- ------------------------------------------------- ------------------------------------------------ Name | Mukesh Ambani | Born on | 19 April 1957 | Place of Birth | Aden‚ Yemen | Educated from | University of Bombay‚ Stanford University | Works
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Mumbai Indians. CLUB PROFILE: Mumbai Indians is a franchise cricket team of the Indian Premier League and it represents the city of Mumbai in the Indian Premier LeagueIn 2008‚ the franchise was successfully bid by India Win Sports Pvt. Ltd.; a group company of Reliance Industries Ltd. Reliance is India’s largest private sector company and is now spearheaded by none other than its Chairman and Managing Director‚ Mr. Mukesh Ambani. The Mumbai Indians team is captained by Ricky Pointing.
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Bollywood too. No more Violence or Word-Wars reported at High Profile parties amongst actors‚ And the months old banner Of a superstar’s movie That was put up outside the multiplexes been changed to make place for another. And how can we forget Cricket?? U could still see crowds
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chairmanship of * M.Damodaran 8. Author of the book ‘’ DECISION POINT’’ * George bush 9. Ministry of health and family approved the proposal for retiring age of medical teachers from 65- 70 10. Brand ambassdor of world cup cricket 2011 * Sachin tendulkar 11. How many gold medals India won in common wealth games 2010 * 38 12. 2016 olympic games will be held at * Rio de jenerio ( Brazil) 13. Name of first indiaa woman to win world archery championship * Dola banerjee(
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A. Name of Book: Discover the Diamond in You B. Author: Arindam Chaudhari C. Background of Author: Professor Arindam Chaudhuri is an economist & management guru and also is an eminent author‚ an authoritative speaker & a transformational leader. He has been conferred upon with ‘Management Guru 2000’ award‚ ‘Personality of the Decade’ award‚ ‘Example to Youth’ award & many more…. He is also the Dean of IIPM D. Summary of Each chapter: Chapter 1: The 9P success Trilliant 4
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should be such a person who should be able to represent the brand properly. For a teenage product‚ the ambassador should be a teen icon. The ambassadors are a symbol which make the audience connect themselves to them. The ambassadors are different for different brands. Examples are Genelia Dsouza and Virat Kohli for Fastrack‚ Amitabh Bacchan for Cadbury‚ Sachin Tendulkar for Adidas. 2) Concept Linkage:- Concept Linkage is how to link a particular concept to a particular product. This is how to
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