Vodafone Essar’s Advertising Strategy - The ’Zoozoos’ Campaign SYDENHAM INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional
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Adidas |Adidas | |[pic] | |Type |Public (AG‚ FWB: ADS) | |Founded |1924 (registered in 1949)[1] | |Founder(s) |Adolf Dassler | |Headquarters |Herzogenaurach‚ Germany | |Key people
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Using celebrities in an ad campaign is a poor way to stimulate brand appeal Using celebrities as brand ambassadors has become very popular and is one of the more common communication strategies employed by companies today in order to market their products. Marketers pay millions of dollars to celebrities in the hope that their star magic would make the product more appealing and successful. But all celebrities glitter is not gold. There are many reasons as to why using celebrities in an ad campaign
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SPORTS DAY-2013 1)WELCOMING OF THE GUEST WITH SCHOOL BAND BHAVIKA: HUM SAINIK HAIN VEER NIRALAY HUM SAINIK HAIN VEER PARVAT SE UNCHE GAURAV MEIN SAGAR SE GAMBHIR HUM AJAY HAIN SUDRID SAHASI HUM NIRBHAY RANDHIR PRAAN HAMARE JYOTI PUNJ HAIN SHAKTI SMRADHI SHARIR DITI: THE SCHOOL BAND IS WELCOMING THE GUEST OF THE DAY WITH
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Sahara and Ponzi schemes: What are the parallels? Dr KM Abraham‚ a former Whole-Time member of the Securities Exchange Board of India (Sebi) – the man whose original order led ultimately to a Supreme Court verdict forcing the Sahara Group to wind up two bond schemes and repay investors over Rs 24‚000 crore – made a brief allusion to Ponzi schemes in his order. While ordering two Sahara group companies‚ Sahara India Real Estate Corporation (SIREC) and Sahara Housing Investment Corporation (SHIC)
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SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ’face’ is more than just a marketing strategy to increase sales or gain market share‚ it is a decision that can change the future of the brand forever. Choice of the celebrity‚ hence‚ is of utmost importance and is usually done based on many different parameters - appeal‚ looks‚ popularity or even just a fantasy figure to endorse a brand. In today’s
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Favourite advertisements: “Cadbury Diary Milk “chocolates Objective of Advertising : • Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions‚ in order to encourage them to purchase diary milk and recommend to others. • It’s a persuasive advertising -: its
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League (IPL) is a professional league for Twenty20 cricket championship in India. It was initiated by the Board of Control for Cricket in India (BCCI)‚ headquartered in Mumbai‚[3][4] and is supervised by BCCI Vice President Rajeev Shukla‚[5]who serves as the league’s Chairman and Commissioner. It is currently contested by nine teams‚ consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.[6] In 2010‚ IPL became the first sporting
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the celebrity stars as their God. So the advertising agency finds that to promote a product it is necessary to have a celebrity on the board.The good example for this is ‚Amitabh bachchan on parker fountain pen ‚Shahrukh khan on mayur suitings ‚Sachin Tendulkar on fiat‚pepsi ‚Britannia and lot more. India is the country of billion peoples‚ where to reach out the product in their hands plays the major role. The country has people divided into different class. The majority of them are in the middle class
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Therefore‚ Celebrity endorsement is a relevant strategy used by the marketers nowadays for the product. India is a country where people love to live in dreams. They worship celebrities which might be cricket stars like Sachin Tendulkar‚ Mahinder Singh Dhoni or Film Stars like Shah Rukh Khan or John Abrahim. They treat them as God. Marketers use this very preposition so as to influence their target customers already existing or the new potential ones. For this they
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