Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........
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Abhinav International Monthly Refereed Journal of Research In Management & Technology Volume II‚ March’13 ISSN – 2320-0073 IMPACT OF TV ADVERTISEMENT ON YOUTH PURCHASE DECISION - LITERATURE REVIEW Swati Bisht Associate Professor‚ IMS‚ Dehradun‚ India Email: swatibisht@gmail.com ABSTRACT Advertising is the key for building‚ creating and sustaining brands. Advertisements play a major role in persuading‚ informing and reminding both potential and existing customers towards making a brand decision
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Great man theory of leadership Definition Ideological theory that "great" leaders possess characteristics or traits not found in the rest of the population. This concept is based on the belief that great leaders are not made but born with unique characteristics which allow them to rise to the occasion during difficult periods in history to overcome obstacles and lead their nation successfully. Introduction Are some people born to lead? If we look at the great leaders of the past such as Alexander
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Finance India. "A huge amount of intellectual property is being created by the complete IPL ecosystem which was sustained despite last year’s difficult economic conditions. This demonstrates the exponential value of IPL and the brand potential in a cricket loving country like India and other global cricketing countries‚" Brand Finance said in a release. The franchises have been a part of this growth. Chennai Super Kings‚ who were ranked fourth last year‚ has emerged the most valued franchise in 2010
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A CASE STUDY BASED ON LEADERSHIP THEORIES SUBMITTED BY S.V.R KIRITI B12115 ABSTRACT: We are a cricket crazy nation. We live cricket. We experience happiness by it‚ sometimes we are devasted by it. One thing is certain though we are greatly influenced by it. Hence this term paper focuses on one of the most high pressure jobs in the world- “The captain of Indian cricket team- MS Dhoni”. INTRODUCTION: Mahendra Singh Dhoni is an Indian cricketer and captain of Indian ODI and T20
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Cup?" Dhoni‚ "The entire team including myself wants to dedicate this cup to Sachin‚ Dravid and Ganguly..." vidit‚ "I really really appreciate you... its good that you have so much respect for the seniors....and you ...." Dhoni interrupts.... "Ravi.. let me complete... India would have exited in the Group matches if they decided to play in the series... thank god they opted out and we managed to play cricket and won the cup" vidit‚ "The match was a thrilling encounter and was concluded
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(JUNE – AUGUST 2012) For details please visit our website : www.gyanm.in NATIONAL NEWS AUGUST 2012 Coalgate scam disrupts parliament 67% India defecates in open India donates rice to Yemen Prime Minister Dr Manmohan Singh visited Mexico and Brazil to participate in the G-20 Summit at Los Cabos and to attend the Rio + 20 conference on Sustainable Development at Rio de Janeiro‚ respectively. NEWS FROM STATES AUGUST 2012 Delhi Government has launched a scheme to end
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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(Objective-Type Solved Questions) Provided by: PrivateJobsHub.blogspot.com To clear a recruitment exam you need a good resource to get the best knowledge of current affairs. “Private Jobs Hub” provides help to all such candidates by providing the best materials like Current Affairs Quiz‚ Previous Year Question Papers and other materials. Visit privatejobshub.blogspot.in and you will come back again. We also provide the latest job opportunities in both government and Private sector. Subscribe
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Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
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