Unit 17: Market Intelligence Unit level: Unit level: 1 H1 Unit code: 20754P Description of unit The aim of this unit is to enable students to learn about different types of information needed for planning and monitoring in a competitive environment. Students will examine and apply techniques used in marketing to identify sources of information‚ trends in customer demand and the wider competitive environment. This unit gives the student the opportunity to develop further skills‚ knowledge
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Marketing intelligence (MI) is the everyday information relevant to a company’s markets‚ gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity‚ market penetration strategy‚ and market development metricsMarketing intelligence determines the intelligence needed‚ collects it by searching environment and delivers it to marketing managers who need it. Steps to be taken by a Company to improve its Marketing Intelligence (1) Train
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Emotional Intelligence The philosopher Plato once said‚ “All learning has an emotional base.” With that being said‚ emotional intelligence is actually a very profound topic. To start‚ emotional intelligence is the ability to perceive‚ control‚ and evaluate emotions. Some researchers suggest that it can be learned and strengthened while others claim it is an inborn characteristic. Emotions help prioritize what we pay attention and react to. There are four subsets to emotional intelligence. The first
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What is Intelligence anyway? Intelligence is based on situation. Have you ever tried defining Intelligence‚ I mean like for real? What is Intelligence? Sure the first thing that comes to mind is being academically sound right? Making A’s‚ staying tops in your class‚ making dad and mom happy right? Well Intelligence isn’t all about academics; I say “Intelligence picks what it is depending on the situation”. Take for example‚ I take
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The Five Competencies of Emotion Intelligence With the publication of Daniel Goleman’s book Emotional Intelligence in 1995‚ the business world got an answer to a question that had been plaguing it for decades: “Why did some people of a high IQ struggle at managing teams while other leaders of lower IQ excel at it”? Goleman asserted that the traditional measurement of IQ (intelligence quotient) was not enough to determine a good leader. Schools and universities concentrated on developing the cognitive
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ARTIFICIAL INTELLIGENCE Abstract: This paper aims at presenting the concept of "Artificial Intelligence." It is the branch of Computer Science concerned with making computers behave like humans. It is the Science and Engineering of making intelligent machines‚ especially intelligent computer programs. It is the hot topic on many boards and software houses. The term was coined in 1956 by John McCarthy at the Massachusetts Institute of Technology. This paper briefly describes how Artificial
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International Journal of Business and Management April‚ 2009 Emotional Intelligence and Employee Performance as an Indicator for Promotion‚ a Study of Automobile Industry in the City of Belgaum‚ Karnataka‚ India Praveen M.Kulkarni (Corresponding author) Karnatak Law Society’s‚ Institute of Management Education & Research Sy. No. 77‚ Adarsh Nagar‚ Hindwadi Belgaum 590011‚ Karnataka State‚ India Tel: 91-831-2405-511 E-mail: praveenmkulkarni@gmail.com B. Janakiram Department of Master of Business
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Purpose:To inform my audience about the development of Artificial Intelligence. Thesis:Artificial Intelligence has developed over the years and will continue to develop as the years go progress. Today i will explain the progression of Artificial intelligence from 13th century until now. Introduction I. Before i explain any further…. we must first need to know what artificial intelligence is II. Artificial Intelligence or AI is a computer‚ robot‚ or other mechanical device programmed
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technological areas. Those technologies are called Artificial Intelligence. Artificial Intelligence means that computers imitating human’s intelligent actions. Artificial Intelligence is a branch of Science which deals with helping machines find solutions to complex problems in a more human-like fashion. This generally involves borrowing characteristics from human intelligence‚ and applying them as algorithms in a computer friendly way. Artificial intelligence had been advanced for such a long time and still
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perform human based “mental” and “physical” activities exactly like a human would or with even better precision. “’’’ARTIFI AL’’’’ ‘’INTELLI GENCE’’ DEFINITION Artificial intelligence (AI) is the intelligence exhibited by machines or software. It is an academic field of study which studies the goal of creating intelligence. COMPUTATIONAL MODELS OF HUMAN BEHAVIOR “PROGRAMS THAT BEHAVE (EXTERNALLY) LIKE HUMANS” Example 1-One thing it could be is "Making computational models of human behavior".
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