Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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fiction movies Planet of the apes 1968 by J. Schaffner and the newer version by Tim Burton are examples of dystopian fiction. Both movies explains the idea of doomsday that there are facts and ideologies that we use in the present that can lead to the destruction of mankind. The reason of the dark theme is that fiction is related to horror‚both of them reject any type of change (Helfield 4). Therefore in both of the movies apes took the role of humans and became the masters and both movies had medieval
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Television and movies contains various kinds of contents in their category.Some people weap watching miserable drama;others laugh watching comedy.However‚If I had to explaine influence of those on people‚I would say that it would be split into roughly two groups:good and bad aspects. My primary reason is that Television and movies have cultural and moral influence on people who is children‚college students and scholar.One example of this is that differing from animal‚existance of human being has
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given the title leading lady if they were at there best and yet they would always be second best. However‚ in present times in more contemporary times women’s roles have been the highlight of the movie being the leading actor. Women’s roles in movies can be of almost equal to the male roles and the co-stars are not given the majority of the acclaims just because they are male. Therefore‚ in recent films‚ female roles have comes to include the traditional household/ motherly role. Yet this
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is associated with butterfly-cocoon relationship or reborn of phoenix. Isolation is one of the elements that triggers transformation. Of course‚ Some Australian movies use these themes in the movies to introduce this process using dessert as setting but some of them use another setting. This essay analyses three scenes from two movies about this.
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Movies in the 1930 ’s Gangster films and musicals came from Broadway in the 1930 ’s. These two new genres symbolized the impression that Hollywood had on national culture during the great depression. Some musicals like gold diggers were not just made to be enjoyed but intended to go against the economic depression. It did just that by showing the spirit of optimism and cooperation. Gangster film such as "Public Enemies"(1931) and "Scar face"(1932) dramatized violence. Violence in those films were
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movie; is it one that can make a person cry‚ laugh‚ worry‚ or feel angry? Well the fact is it can be any of those and more. In truth‚ most good movies have a unified plot‚ a credible storyline‚ and are interesting. The genre or style of a movie will also play a role in a person’s opinion of what he or she considers to be a good movie. Some people prefer movies that are full of action‚ drama‚ comedy‚ romance‚ or fantasy. Many people enjoy a movie that has a message or a moral of the story‚ which may
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Everywhere you look you can find some type of racial stereotyping. It’s around us‚ in the books we read‚ and the films we watch. Most movies just poke fun at racial stereotyping but some movies show the harsh side of labeling a certain race. After 9/11 many people saw Middle Eastern and South Asian people as terrorists. In airports the tighter security portrayed the seriousness of the US government. However‚ the firmer security was only leaned toward people with specific last names‚ and certain nationalities
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Pioneer developments in "moving pictures" occurred during the 1890s with the patenting of the kinetograph and kinetoscope (1891) by Thomas Edison and W.K.L. Dickson in the United States and the cinematograph (1895) by the Lumiere brothers in France. By the turn of the century‚ films less than a minute in length were being exhibited at major fairs in the U.S. and abroad. Soon after‚ audiences began flocking to movie houses called "Nickelodeons‚" one-floor venues‚ where short films (approximately 10
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more positive portrayals and opportunities for women on the big screen. Reporter‚ Lindsay Hunter Lopez reported on a University of Southern California School of Journalism study on the film industry. "The study found that when women make or write movies‚ they feature significantly more female characters. [Professor Stacy L.] Smith says this is the outcome of male writers and directors telling the stories they know. "If the numbers behind the scenes move‚" Smith says‚ "we’re likely to see numbers
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