Crisis Management Cases Coca-Cola‚ Belgium Issue: On 14 June 1999‚ in a move that was to cost more than $200 million in expense and lost profits and cause damage to he brand image of the trade-marked products of The Coca-Cola Company (CCC)‚ the Belgian Health Ministry ordered that Coca-Cola trademarked products be withdrawn from the Belgian market and warned Belgians not to drink any Coca-Cola trade-marked products they had in their homes. Later‚ France‚ Luxembourg and The Netherlands also
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Crisis Management FIAT The Italian automobile company FIAT is synonomous with success‚ with brands such as Ferrari‚ Maseratti‚ Alfa Romeo and the FIAT brand‚ one usually thinks of class and success when the brand is mentioned. By and large the FIAT brand has been suuccesful for over one hundred years‚ the group’s activities were primarily focused on the industrial manufacturing of cars‚ industrial and agricultural machinery. With
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Introduction When an organization is in a crisis‚ it dominates the organization’s agenda and requires immediate action. The way the organization responds to a crisis can differ in many ways. In this essay I would like to discuss the crisis of the British concern British Petroleum (BP). At first I would like to provide more information about the crisis and its consequences‚ then I will identify the kind of crisis we have to deal with‚ I will discuss the several communication strategies BP have used
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Crisis Management & Corporate Communications TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 BACKGROUND 5 PURPOSE AND SCOPE 5 ASSUMPTIONS 6 METHODS 6 COMPANY HISTORY 7 CRISIS ANALYSIS 7 RECOMMENDATION 9 a) External Communication 9 b) Internal Communication 10 REFERENCES 11 EXECUTIVE SUMMARY ImClone Systems is a New York City based firm specializing
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PR IN PRACTICE SERIES Risk Issues and Crisis Management A Casebook of Best Practice Third Edition Michael Regester & Judy Larkin Risk Issues and Crisis Management Praise for Risk Issues and Crisis Management “It used to be said that ‘reward is commensurate with risk’; now I fear more apt is ‘risk is likely to end in crisis’. Who better to guide us through the risk/crisis minefield than Mike Regester and Judy Larkin‚ who have guided so many so well for so many years. Read
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mojor rolle in powering vehicles to move a vehicle’s tires play an even more integral role in the overall performance of the vehicle‚ as it dictates its handling‚ traction‚ ride‚ comfort and fuel consumption; as it is the main component that interacts with the surface being driven on (Rezna‚ 2008). Thus if the condition of the tires is improper the performance of the vehicle will be affected. One negative tire condition that can occur is low tire pressure/ under inflation. According to the Webster’s
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market places even more weight on the executives who pushed and agreed for this to happen. 2. If you were acting as an outside consultant for Canadian Tire‚ what key stratgic problem or problems can you identify? One problem I find is their lack of experience operating under smaller stores. This is a whole new different ballpark the management team would have to adjust to. Since they are dealing with smaller area space‚ deciding which inventory to shelf becomes an even more critical task. Which
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Current Financial Health of Tire City Inc. Tire City‚ Inc. has been generating a stable profit during the period of 1993-1995. Sales income increased on average of 20% every year. Consistent profit margin of 5% and ROA of 12-13% have also contributed to the strong profitability of the company for the past three years. Along with the company’s growth in profitability‚ fixed asset turnover increased from 8.56 in 1993 to 8.93 in 1994‚ and to 9.65 in 1995‚ which facilitated the company to improve
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Detailing Snow Tires Now that summer is over and it continues to get colder‚ some are plagued with questions as to how their “sporty” vehicle will handle the frigid temperatures and more importantly the ice and snow that follows. Due to todays economic distress‚ many are forced to rely on one vehicle year round. Unfortunately not everyone has the same taste in transportation. While it may be acceptable to have a truck or SUV for some‚ others prefer the sportiness and handling of a roadster
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Assignment Three Goodyear Tire and Rubber Company Marketing 440 Problem Statement With the competitiveness of the US tire industry in 1992‚ Goodyear Tire and Rubber Company is reconsidering a proposal from the department store Sears to carry Goodyear Eagle brand tires. With a $38 million loss in 1990 and a change in top-level management in 1991‚ the Sears proposal from 1989 was being looked at again. These new top-level managers have two decisions to make: whether Sears should carry only
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