A) The year 2003‚ started off fine and well just like other years‚ but it didn’t last for long. In the month of February‚ came devastating news that shocked the Nation. It was identified as severe acute respiratory syndrome (SARS). The disease was contracted by young woman who had holidaying abroad. SARS virus spread rapidly and several fatal cases were reported. Apart from Singapore‚ several other neighbouring countries were also affected by the SARS virus. It was a global epidemic. It was a
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2) What are the similarities in the way Johnson & Johnson dealt with the Tylenol crisis and Exxon with the Exxon Valdez crisis? In many business situations‚ the best way to solve problems is to admit that the problem is indeed there and to find the best way possible to solve the crisis. A great example of this is Johnson and Johnson’s ability to rebound after the Tylenol Crisis of 1982. The first thing that they did correctly was put the people first by recalling all of the capsules to protect
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On March 22‚ Wendy’s has faced a crisis after a 39 years old woman‚ Anna Ayala‚ allegedly claimed that she had bitten down on a human fingertip in a spoonful of Wendy’s chili at a San Jose location. Within 24 hours‚ media had the entire story published and broadcasted causing Wendy’s to face the issue of recovering its brand image since then. At the beginning‚ the police was still unable to identify whose the finger was and was uncertainty about whether the finger came from a dead or live person
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Crisis Management Cases Coca-Cola‚ Belgium Issue: On 14 June 1999‚ in a move that was to cost more than $200 million in expense and lost profits and cause damage to he brand image of the trade-marked products of The Coca-Cola Company (CCC)‚ the Belgian Health Ministry ordered that Coca-Cola trademarked products be withdrawn from the Belgian market and warned Belgians not to drink any Coca-Cola trade-marked products they had in their homes. Later‚ France‚ Luxembourg and The Netherlands also
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Crisis Management FIAT The Italian automobile company FIAT is synonomous with success‚ with brands such as Ferrari‚ Maseratti‚ Alfa Romeo and the FIAT brand‚ one usually thinks of class and success when the brand is mentioned. By and large the FIAT brand has been suuccesful for over one hundred years‚ the group’s activities were primarily focused on the industrial manufacturing of cars‚ industrial and agricultural machinery. With
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Introduction When an organization is in a crisis‚ it dominates the organization’s agenda and requires immediate action. The way the organization responds to a crisis can differ in many ways. In this essay I would like to discuss the crisis of the British concern British Petroleum (BP). At first I would like to provide more information about the crisis and its consequences‚ then I will identify the kind of crisis we have to deal with‚ I will discuss the several communication strategies BP have used
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Crisis Management & Corporate Communications TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 BACKGROUND 5 PURPOSE AND SCOPE 5 ASSUMPTIONS 6 METHODS 6 COMPANY HISTORY 7 CRISIS ANALYSIS 7 RECOMMENDATION 9 a) External Communication 9 b) Internal Communication 10 REFERENCES 11 EXECUTIVE SUMMARY ImClone Systems is a New York City based firm specializing
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A corporate crisis can happen at any point in time‚ however‚ not all crisis can be preventable as was the well-known Tylenol brand. In September 1982 a household brand consumers trust‚ Johnson & Johnson’s Tylenol capsules captured the attention of the American public as the product was tampered and laced with poisoning. These kinds of crises undoubtedly show the importance of organizations having a crisis communication team in place to handle the barrage of media‚ and to communicate with all stakeholders
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Τι είναι ο BuenCafe?? http://www.federaciondecafeteros.org/particulares/en/nuestro_cafe/cafe_liofilizado/ Από το 1974‚ η Ομοσπονδία έχει λειτουργήσει ένα από τους μεγαλύτερους και πιο εξελιγμένους επεξεργαστές λυοφιλοποιημένου καφέ στον κόσμο. Ο Freeze-dried καφέ είναι η υψηλότερη ποιότητα πάνω από όλους τους διαλυτούς και στιγμιαίους καφέδες. Η εγκατάσταση μας‚ γνωστή ως Buencafé Liofilizado de Colombia‚ εξαγάγει Freeze-dried κολομβιανό καφέ σε δεκάδες χώρες‚ συμβάλλοντας έτσι στην κατάκτηση νέων
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Publishing‚ Inc. 2009 http://www.eurojournals.com/ejsr.htm Crisis Management- A Case Study on Mumbai Terrorist Attack Manisha Shekhar Centre for Strategic Analysis & Research Deptt. of Electronics & Communication Dr. M. C. Saxena college of Engg. & Technology‚ UPTU‚ Lucknow‚ India E-mail: manisha.shekhar123@gmail.com Tel: +91-0522-4095700; Fax: +91-0522-4095730 Abstract This paper examined the Indian government intervention in crisis management during 2008‚ terrorist attack on MUMBAI. Empirical findings
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