MKTG 101 Individual Optional Assignment (Topic A) G11-‐ 1851Q Apple’s “Get a Mac” campaign – A study of differences between the campaign in UK and US Between 2006 and 2009‚ Apple launched the “Get A Mac” campaign that sought to highlight key differences between the functionalities of a Mac and a PC‚ often reflecting poorly on the latter. Interestingly‚ under the very same campaign‚ they engaged in different Marketing strategies by accounting
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Caitlin Doughty is an American mortician‚ YouTuber‚ and author who has worked in the death industry since she was 22. She shares her experiences and knowledge in her field on her Youtube channel‚ through her “Ask a Mortician” series. Her book‚ Smoke Gets In Your Eyes‚ covers her experience in the death industry and why she joined‚ the processes she has to partake in - whether it’s cremation or embalming‚ and how America keeps death behind closed doors. She has gained many viewers and readers around
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As children‚ most find it easy to get along with others. One day you can meet a person and the next day they will become your best friend. Although it is not that easy as an adult‚ as children this is one of the most important and critical skills needed to succeed. The ability to get along with others helps us all through out our lives; you can meet new people‚ gain valuable friendships‚ and become very likeable. This can make the road to success a much easier path. For example‚ as we all know
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How to Get Away with Murder is the show that has been a great hit and success to ABC channel and it has received a tremendous amount of views. A show that recently became number one on TV and the ratings for it has skyrocketed. On the charts‚ the show has a leading nine million viewer rate which is increasing leading up to the second season finale in two weeks. The credit for this successful show is given to the writer of many popular TV shows screening right now is Shonda Rhimes. Rhimes created
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The following play that I viewed and am about to critique is‚ “Boy Gets Girl” by Rebecca Gilman. In this play there are seven characters: Theresa‚ Tony‚ Howard‚ Mercer‚ Harriett‚ Les‚ and Beck. The play was set in New York City during the Fall of 2000 and a basic mood of the show was suspenseful drama. The play starts off with Theresa‚ a journalist‚ going on an awkward‚ blind date with Tony‚ that was set up by their mutual friend Linda. After the date‚ Tony constantly sends flowers to Theresa’s
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I really enjoyed Anthony’s Lane review of “Get Out‚” starting from where he talks about Chris encountering when he first meets Rose’s parents. When Chris and Dane (Rose’s dad) have a one-one conversation‚ Dane begins by justifying how bad it must look to Chris to be a white family with a black groundskeeper and a black house cleaning and ends the conversation by saying how he would have voted for Obama in 3rd term if he could. In the review‚ Anthony Lane writes‚ “What we have here‚ in other words
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come from) c. Product Range d. Market Share e. Main Target Group (Demographic of customers) f. Company Growth 3. Demand Analysis (Mong) a. Variable Analysis and Identification b. Regression Analysis c. Elasticity Analysis d. Conclusion of Regression Analysis Results e. Recommended Business Strategies 4. Cost and Production Analysis (Ten) a. Production Cost Analysis i. Fixed Cost and Variable Cost Identification ii. Capital and labor Cost b. How to achieve economies of Scales c. How
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into the sport year round‚ they are unable to get a job and therefore only live off the money that they could obtain from scholarships or from their parents. For example‚ college football games such as the USC vs UCLA match attract a large audience which means the schools are getting a lot of money from the entrance sells. Just like professional athletes‚ student athletes must practice and therefore deserve the same right to get paid‚ but if they do get paid‚ it takes away the purpose of becoming a
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business trend‚ and Close Up could concentrate on this niche market in order to gain more brand recognition in the United States. By speaking with this often-overlooked market opportunity‚ Close Up can extend the brand message of gaining the confidence to get closer to the LGBT community. In turn‚ the LGBT community will be brand ambassadors of Close Up in the United States. Problem: Close Up is up against a huge challenge in the oral care market. First‚ the Oral healthcare is a well-developed category‚
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Uncle Chul Gets Rich In the short story‚ "Uncle Chul Gets Rich"‚ written by CHANG-RAE LEE‚ the author tells us about the conflict between his uncle and the author’s mother. He describes uncle Chul as a fun guy and his mother as a critical woman‚ who keeps the Korean traditional views. When Uncle Chul gets rich‚ his views don’t change throughout the story. After he proved himself‚ he still looks for the mother’s approval. The mother doesn’t care about his success and still criticizes him. As uncle
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