Nokia Corporate Finance Julio Santiesteban 589550 November‚ 2012. Index • • • • • • • • • • • 2 Executive Summary Brief Firm Bio Corporate Governance General Economic Analysis Industry Analysis Competitive Analysis Financial Analysis Value Creation Analysis Conclusions and Recommendations Appendix References Page # 3 Page # 4 Page # 5 Page # 6 Page # 7 Page # 8 Page # 9 Page # 12 Page # 13 Page # 14 Page # 26 2 Executive Summary Nokia has been
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ISSUES…………………………………………………………………………2 PROBLEM STATEMENT…………………………………………….2 EXTERNAL ANALYSIS……………………………………………………………….2 PORTERS FIVE FORCES (SEE APPENDIX 1)…………………………………………… 2 INDUSTRY STRUCTURE‚ ECONOMICS AND TRENDS…………………………………. 3 COMPETITOR ANALYSIS…………………………………………………….4 KEY SUCCESS FACTORS………………………………………………………………4 INTERNAL ANALYSIS…………………………………………………………………….5 COMPANY’S STRATEGY……………………………………………………………..5 FINANCIAL ANALYSIS…………………………………………………………………..6 OPERATIONS ANALYSIS (SEE TABLE IN APPENDIX 3)………………………………….. 6 MARKETING
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CHAPTER 13 4) What are the advantages and disadvantages of global promotional strategies? The global companies try to achieve a strategic position on each market they are present in. To reach that goal‚ companies need to differentiate the products from competitors‚ while holding the costs of market communication activities at lowest level. Also global companies have to make an effort to sustain advertising campaign in all the markets in which there are present‚ because wherever they live people
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stock of valuable ideas‚ effectively manage product development and upgrade their emerging businesses without wholesale changes to their innovation initiative. Amy Muller is a Director and Nate Hutchins is a Principal with Strategos‚ a global strategy and innovation consulting firm (www. strategos.com) and the Strategic Services division of Innovaro. O Whirlpool Corporation (Whirlpool)‚ a successful innovator that is embracing open innovation‚ offers a case study of an innovation
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Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought‚ marketing is an inherently local problem. Due to cultural and other differences among countries‚ marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized
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Dallas http://online.wsj.com/article/SB10001424127887323622904578128840637201504.html The article is mainly about the basic fact in the global toy industry‚ the Chinese market expression of large toy companies and the future plan of toys ‘R’ Us in China. The Article stands out the importance of culture differences and cultural localization. Toy Industry Analysis—The entrance of the toy industry is low since the toy industry needs relatively inexpensive equipment‚ and its mainly cost comes from the
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Case Study-Nokia Group 4.02: Elsard Haanstra S2177315 Lan Huang S2536447 Daniël Koster S2198835 Weixiang Wang S2509652 Joyce van Zenderen S2195445 Contents: 1. Problem Statement The problems Nokia faces are increasing price pressure‚ intense competition and slower growth. Meanwhile‚ changing environment and customer needs are problems Nokia are encountering. How can Nokia maintain its market share on 37.8% in a maturing industry in the next three years? 2. Customer
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Zara has managed to position itself differently in different market. Zara strategy of opening one store for information gathering in the initial phase of entering a new market is one of its key strength points. By starting with such "information gathering" store‚ Zara manages to obtain insight of the local market and how best to adapt to it. Relevance: Zara’s value proposition of high velocity fashion appeals to a global audience that is fashion conscious and discerning in price. However‚ it’s
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Day Chocolate case analysis Programme: E&BE ---- Marketing Group number 12-03 Group members: Table of content I. Introduction II. Answers to 5 questions Q 1: consumer segment Q 2: factors make Day Chocolate a strong brand --- a. consumer equity --- b. marketing mix (4P) --- c. competitive advantage --- d. S&W in SWOT analysis Q 3: future market --- a. O&T in SWOT analysis --- b. market trends of chocolate industry Q 4: what to do next
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term potential. 7 Major product lines/types of market 8 Major consumer/business segments 9 The nature of competition 10 Company marketing strategy 11 Feasibility of our entry mode 12 Strategies for reaching each segment 13 References 16 Executive summary Introduction The project which we have assigned is the global marketing strategy and task which we have to accomplish is to check and identify a suitable company and a product /service which will enter in the oversees market
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