Assignment 4: Social Media Marketing Rocks! Submitted by: LE August 24‚ 2013 Introduction Social media marketing has become exceedingly popular among businesses of all sizes. Social media marketing offers many advantages—as well as disadvantages—for both businesses and entrepreneurs. Social media networks have helped Pepsi and other businesses reach new audiences and gain critical customer insight. Because social media
Premium Twitter Social media Social network service
SOCIAL MEDIA MARKETING Mr.V.Praveen Kumar‚ II BBA‚ Mr.E.Manoj Kumar‚II BBA‚ Department of Business Administration (SF) Ayya Nadar Janaki Ammal College (Autonomous)‚ Sivakasi ABSTRACT Social Media Marketing reaches wide audiences and builds a trusting‚ long-lasting relationship between your business and your clients. Social Media Optimization it is nothing but spread the word-of-mouth. Today‚ millions of people spend much time in social media; get connected to large group people under one
Premium Search engine optimization Marketing Social media
A Framework for Social Analytics Including Six Use Cases for Social Media Measurement August 10‚ 2011 By Susan Etlinger with Charlene Li Includes input from 39 ecosystem contributors © 2011 Altimeter Group Attribution-Noncommercial-Share Alike 3.0 United States 1 Table of Contents Executive Summary .................................................................................................................... 3 Open Research ..............
Premium Sociology Social media
eWOM in Social Media a study on electronic word-of-mouth in online communities Lotte TABLE OF CONTENT INTRODUCTION 2 THEORETICAL FRAMEWORK 10 What is electronic word-of-mouth?. 2 Why do consumers involve in eWOM? 1.5 How do consumers adopt eWOM? 3.5 Why should businesses be aware of eWOM? 2 ADVISE 2 REFERENCES TOTAAL INTRODUCTION Each month‚ over 30 billion pieces of content are shared through Facebook (Facebook; Statistics)
Premium Facebook Social network service Social network
Social Media in the Workplace Social media is transforming the way people share information and connect. Facebook‚ Twitter and LinkedIn‚ are changing the way we intermingle‚ and many organizations are struggling with the change. Some companies are even trying to avoid social media all together. Some companies block social media sites in the workplace and even expect employees to avoid it at home. Social media‚ is used correctly can allow employers to benefit from it. However‚ if it is not used correctly
Free Social media Facebook
Strategy Strategic marketing plays a significant role in today’s competitive environment. Strategic marketing can help to distinguish the company from its competitors. Proper planning and implementation of strategy can provide advantage over other companies. According to Johnson & Whittington (2008)‚ strategy is a long term planning of the company‚ think of the near of distant future where the company wants to be and what it wants to achieve. Its direction and scope helps exploit companies’ available
Premium Strategic management Management Marketing
Ethics of Social Media Technology grows at an exponential rate and moral law cannot evolve and accommodate its pace‚ leaving the ethicalness of new innovations up for debate. Throughout human history‚ communication was vital for technological advancement to take place. In recent decades though‚ the trend has reversed; technological advancements now serve as a medium for human interaction. The internet has engulfed aspects of human life‚ such as social networking. MySpace‚ Facebook‚ Twitter and
Premium Sociology Ethics Social network service
Horizons (2010) 53‚ 59—68 www.elsevier.com/locate/bushor Users of the world‚ unite! The challenges and opportunities of Social Media Andreas M. Kaplan *‚ Michael Haenlein ´ ESCP Europe‚ 79 Avenue de la Republique‚ F-75011 Paris‚ France KEYWORDS Social Media; User Generated Content; Web 2.0; Social networking sites; Virtual worlds Abstract The concept of Social Media is top of the agenda for many business executives today. Decision makers‚ as well as consultants‚ try to identify ways in
Premium Facebook Social network service Social network aggregation
Indian Media – Social Responsibility and the Challenges Ahead “Congress shall make no law…abridging the freedom of speech or of the press…" The First Amendment to the U.S. Constitution. This paper examines the ‘Social Responsibility of the media in today’s scenario.’ The job and responsibility of media is to uphold truth‚ integrity and be socially responsible. The goal of my paper is to clarify the definition of social responsibility‚ coupled with examples of its applications in impractical
Premium Sociology Social responsibility Journalism
A tale of the unexpected is Lamb to the Slaughter by Roald Dahl. The story has a twist in the tale ending in which a loving wife gruesomely murders her husband. Mr Patrick Maloney‚ a senior in the police force seemed a happy married man to his pregnant wife‚ Mrs. Mary Maloney. Mr Maloney comes home one night‚ shocking his wife with the news he is leaving her. Mrs. Maloney is in great shock‚ to a state that she kills her husband‚ with a frozen leg of lamb. In the end she gets away with it‚ unwittingly
Premium Marriage Police