Marketing Management End Term Report - FLIPKART Sumeet Tayal‚ BM-B-115 Debroop Sengupta‚ BM-B-076 Nikhil pandey‚ BM-B-095 Husain Jafar‚ BM-B-081 INDEX S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING
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E-commerce is the buying and selling of goods and services‚ or the transmitting of funds or data‚ over an electronic network‚ primarily the Internet (Rouse). These business transactions occur in business-to-business‚ business-to-consumer‚ consumer-to-consumer or consumer-to-business (Kinjal‚ 2014). The terms e-commerce and e-business are often used interchangeably. E-commerce is conducted using a variety of applications‚ such as email‚ fax‚ online catalogs and shopping carts and web services (Rouse)
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Gun Control Is Needed Regulation of guns is a necessary action that needs to be taken in order to save lives. A good definition of gun control is needed to understand the sides and issues. Gun control is an effort to stop the rise in violent crime by strengthening laws on the ownership of firearms. Persons in the group against gun control believe that gun control is wrong‚ and that it is a violation of constitutional rights. Those in favor of gun control believe that gun control is good
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EC. This assignment tests your analytical and critical thinking skills and your ability to synthesize concepts around topics. The paper should be in APA format‚ 2-3 pages (not including reference page)‚ with at least two references. With the introduction of internet‚ Ecommerce has taken its supreme position in Today’s industry. Ecommerce essentially means trading products and services by using computer through internet. It has three important factors- Technology‚ Law Policy and finally Business
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a Saturday staple for awhile. Additionally‚ if you or someone you know‚ would like to provide a guest post based on or related to any of the three IBM studies (CEO‚ CFO and HR) I would love to have them. In the Global CEO Study five critical traits needed for success were identified through conversations with more than 1000 CEOs around the world. The first is that to be a powerhouse‚ no matter your size‚ you must be “hungry for change‚” not scared‚ tolerant or even willing‚ but hungry for
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Dept of comm. Non Tariff Measures Non Tariff Measures (NTMs) are all measures other than normal tariffs namely trade related procedures‚ regulations‚ standards‚ licencing systems and even trade defense measures such as anti-dumping duties etc which have the effect of restricting trade between nations. Some of these measures could be justified under the provisions or the exceptions provided under the various multilateral agreements governing international trade. On the other hand‚ certain non tariff
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White Paper MOBILE COMMERCE The Future Is Here Find ever ything you need to se ll onlin 10‚ 3d dcart.com ©20 e visiting www.3 cart. All Rights Reserved. Mobile Commerce - White Paper 2 Abstract Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in Finland. They used SMS text messages to send the payment to the vending machines. In 1997‚ the first mobile phone based banking service was also launched in
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In this Information Age‚ the Internet economy is said to be the next growth engine. The advanced technology of the Internet has brought traditional business activities to a whole new level‚ which is electronic commerce. Internet is the strong force which fuels the growth of e-commerce. Electronic commerce refers to a wide variety of online business activities for any forms of products and services. Examples of online business activities are the delivery of business information‚ the transfer of ownership
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TOMS - A Business Report An analysis and evaluation of the critical success factors and marketing mix of TOMS Footwear Company Contents Page 3 - Introduction: Including Executive Summary‚ Research methods and Recommendations Page 4 - About TOMS & the TOMS business model Page 5 - The Critical Success Factors for TOMS Page 6 & 7 - The Marketing Mix‚ its links with the Critical Success Factors and recommendations Page 8 - References TOMS (2013) Introduction Executive Summary The purpose of
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banking Services. Bankers Journal Malaysia‚ No. 110 ➢ Online Banking‚ URL: http://www.american.edu/initeb/rw9257a/banking.htm ➢ W. Stalling (1999). Data and computer communication. India: Prentice-Hall ➢ http://www.tansu.com.au/info/security.html ➢ M. Arlitt and C. Williamson‚ “Web Server Characterization” Proc. 1996 ACM SIGMETRICS Conference on Measurement of Computer Systems‚ Philaadelphia‚ PA‚ May‚ 1996.
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