Running Head: Competition in the bottled water industry in 2006. The intent of this paper is to provide possible course of action according to analysis made for this case. Table of Contents Title Page Table of contents……………………………………………….…………………………2 Executive summary….………………………………………………..…………………..3 Macro-Environmental Analysis…...…..…………………….……………….……………3 Industry and competitive analysis...………………………………….……………………6 Economic traits of the industry..……………………………….………………….6 Five forces analysis…………
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1.0 Introduction Water is one of the people basic needs. All people need water to survive and no one can live without it. So‚ they are willing to pay the money to purchase water. From the secondary data market research‚ most of the American consumers drink bottled water more than tap water because they feel that tap water not safe. Many companies are reputation have filtered water until pure. So‚ the bottled water will bring safe and attractive package that make very people when drink something
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_INTRODUCTION_ ExxonMobil Corporation is the second largest integrated oil company in the world. In 2011 it ranked 3rd in the world’s largest companies with a revenue of $354‚674 million and total profit of $30460 million. ExxonMobil has evolved from a regional marketer of kerosene in the U.S. to the largest trader of petroleum and petrochemical enterprise in the world. They are best known by their familiar brand names: Exxon‚ Esso and Mobil and they supply to more than 40‚000 service stations
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Associated Acer companies include the world’s third largest PC manufacturer‚ and Acer’s mobile computers‚ network servers and personal computers are ranked in the world’s top ten most popular brands in their respective product categories. Acer is the market leader in many countries around the world‚ and is ranked in more than 30 countries globally owing to the strength of its core business. On the distribution side‚ in 2007 it is the world’s No.4 PC branded PC vendor‚ number one in South East Asia‚ Latin
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SUCCESS has been the ultimate goal of every business activity [1]. It is highly important for the organizations to be successful in their businesses in order to survive in competitive business environments such as construction. The construction industry is changing constantly with the developments of new business methods and technologies [2]. Thus‚ construction companies have to adopt these applications and develop appropriate strategies to be more competitive in this industry and
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Case Study 3 Nov 2009 Bottled Water Industry 1. What are the strategy-shaping business and economic characteristics of the bottled water industry? What is the industry like? The global bottled water industry forecast is growing by 30% through 2010 to reach approximately $82 billion in revenue. Bottled water is thought to be safer than municipal tap water and an alternative choice to high calorie carbonated beverages. Focus on fitness‚ health‚ and the go-go lifestyle has made the United States’
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This has been done with bottled water recently globally over the past 30-40 years. It is now normal for people to stock up their fridge with bottled water in places like Cape Town where the standard of the tap water is exceptionally high and is one of the cleanest in the country. So how did this phenomena first happen? In 1977 in America a company launched bottled water called Perrier which was sold in a glass bottle. These drinks were targeted at the high end of the market as a luxury item as it
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The 8 Key Factors are: 1. Business Case – I agree that building a strong business case to be communicated and shared with the Project stakeholders/sponsors and Team members is of extreme importance. This is a task with extreme strategic value‚ as it will be linked to motivation for the entire team. When the team members know that the project is based on a solid business case‚ it serves to justify the utility and value of the project for the sponsors and the organization. Having project based
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are drinking bottled water in record numbers—a whopping 5 billion gallons in 2001” (IBWA). Drinking water is an essential to all living beings‚ especially human beings. The concern globally is people are not getting enough water to help replace whatever they have lost through the normal bodily functions. Bottled water has great contributions when it comes to Americans. Americans of this century have grown up on bottled water; it becomes second nature to them to not buy bottled water. At schools
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Bottled Water (A) Assuming that you are from the agency‚ prepare a tentative marketing research proposal with the following; marketing decision problem‚ research problem‚ Research plan‚ and information collection methods. Marketing Problem Exploring gaps (latent or otherwise) to create a brand and price value for a freely available commodity- water Research Problems/ Objectives 1. Finding and tapping the need gap for bottled water 2. Zeroing in on the primary as well as the secondary
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