Running Head: FUTURE OF GREEN MOUNTAIN COFFEE Future of Green Mountain Coffee Aaron Copeland‚ Richard Thompson‚ Katie Ensign‚ Sara Bullock Central Washington University Future of Brewing When a small sign was hung on a little cafe in Waitsfield‚ Vermont in 1981‚ nobody would have imagined that Green Mountain Coffee Roasters [GMCR] would become one of the world’s leading specialty coffee makers. Through hard work‚ "Demand quickly grew beyond the walls of the café‚" and many other local companies
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double-spaced. * Headings and subheadings may be used to help organize your document. * A title page should include the following information: Case Name Date Your Name Instructor’s name Suggested activities which may help improve your success: * Write down ideas quickly in rough; and then order‚ prioritize‚ combine‚ toss and generally organize them into paragraphs. * Complete a final‚ organized paper that is typed. * Proofread the document before it is due at the start
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Green Mountain Coffee Roasters‚ Inc. Green Mountain Coffee Roasters currently has a revenue growth rate of 35.5% over the last 5 years. This company is growing right along side the fastest growing portion of the of the coffee industry‚ the high-end specialty coffee market. Green Mountain is a product leader in this category‚ they emphasize quality and enjoyment of their product. Green Mountain ’s target market is no question wholesaler ’s. Green Mountain has over 5‚000 wholesale accounts that currently
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fourth quarter of 2010 Green Mountain Coffee Roasters had some accounting irregularities become known to the public. Green Mountain’s problems all started from how they recognized income‚ though intercompany inventory and third party vendor. After the SEC inquiry‚ Green Mountain’s accounting irregularities spanned three fiscal years and three fiscal quarters. Starting with fiscal year 2007 and running through the third fiscal quarter of 2010. In total Green Mountain had five areas of their
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Green Mountain Coffee Roasters is a publicly traded brand of coffee located in Waterbury Vermont. They specialize in organic‚ fair trade‚ and specialty gourmet coffees. (1) Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters‚ Inc. (2) Keurig sells many of their coffee varieties as K-Cups. Keurig‚ is a North American coffee brewing company that produces coffee brewers for both home and commercial use in a single cup. Green Mountain Coffee Roasters actually ranked # one in "The
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TABLE OF CONTENTS Executive summary Company overview Business units Specialty coffee Keurig system Canadian Business Unit Business Model Supply Chain Social Responsibility Industry Environment GMCR’s Competitive Advantage Quality‚ Convenience‚ and Choice GMCR’s Growth Prospects National Sanitation Foundation (NSF) Approval Starbucks/Tazo Tea Strategic Partnership Snapple Partnership SWOT Analysis Strengths Beverage Choice Options Sustainability Image Keurig Business
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Green Mountain Coffee Roasters‚ Inc 1. This company uses a multi channel distribution network. 2. It has followed the legal and ethical aspects of supply chain. Because of this‚ it was also ranked as number one on Business Ethics Magazine’s list of the “100 best Corporate Citizens.” 3. The society of Human Resources Management has recognized Green Mountain for its socially responsible business practices. 4. It is one of the “100 fastest growing companies in America” according to Fortune’s
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analysis of Green Mountain Coffee Roasters reveals the following : 1.1 Strengths i. Product Consistency By utilizing state-of-the-art roasting software‚ GMCR is therefore able to maintain their level of product consistency‚ ii. Unique Products Its key success is in differentiating its coffees. The coffee beans have been carefully selected and then roasting them in small batches to ensure consistency and to maximize their taste and flavor differences. This one of the reason why are the Green Mountain
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Green Mountain Coffee Roasters and Keurig Coffee Jasmine Rupley DeVry University Bus412 Business Policy Instructor David Mozinski February 17‚ 2013 COMPANY NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters and Keurig Coffee/ http://www.greenmountaincoffee.com/www.keurig.com /Specialty Coffee-Coffee Makers BACKGROUND/HISTORY Green Mountain Coffee Roasters‚ Inc. is a one of the industry leaders in specialty coffee and coffee makers‚ is highly recognized for its award winning coffee
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economy should be.” (Almond‚ 2011) Different countries from all over the world owe their own specific political system and economic results. For example‚ China’s remarkable economic success rests on reforming political government system foundation. In article “Federalism‚ Chinese Style: The Political Basis for Economic Success in China”‚ it referred that the government political reform provides significant degree of available commitment to markets and lead to the successful economy in China. What’s more
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