TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE FACULTY OF ACCOUNTANCY‚ FINANCE AND BUSINESS ACADEMIC YEAR 2013/2014 SEMESTER 3 BACHELOR OF BUSINESS (HONOURS) IN MARKETING MPU-3222 CRITICAL THINKING MOVIE TITLE: FROZEN TUTOR: Ms Sharimila Bai TUTORIAL GROUP: RMK 4 DATE: 10/6/2014 No. Name ID No. Signature 1. Chen Kah Jing 13WBR12056 2. Francis Tan Khai Shen 13WBR09786 3. Junko Takaku 13WBR10802 4. Low Kar Yan 13WBR09789 Movie Analysis Movie Title: Frozen Main Characters: Anna‚ Elsa‚ Kristoff‚ Hans
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White Hat: (Facts and information about the problem) With this thinking hat‚ we focus on the data available to us. We observe and look at the information we have‚ and from there‚ we can learn from it. This is also where we look for gaps in our knowledge‚ and either try to fill them or take account of them. By using this hat‚ we can analyze past trends‚ and try to extrapolate from historical data. It is about making use of what we know. We’ll provide examples from the story itself and also do reflections
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Consumer decision making is a process – Evaluate why marketers need to understand this process. Consumers constantly make decisions regarding to the choices‚ purchases and use of products and services. Consumers are often faced with a large number of alternatives‚ which are changing due to new technologies and competitive pressures (Bettman‚ J. R.‚ & Sujan‚ M. (1987). Journal of Consumer Research‚ 14‚ 50-51). The consumer is often not completely certain about how a product may perform. Even when
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Critical Thinking Assignment Human energy is one of the most influential factors contributing to enterprise efficiency. Sustaining their energy at work‚ employees perform their duties and fulfil responsibilities more effectively and‚ thus‚ promote profitability of their organisation (Sonnentag‚ 2003; Griffin et al.‚ 2007; Bhagat & Steers‚ 2009; Bakker & Leiter‚ 2010; Fritz‚ Lam‚ and Spreitzer‚ 2011). However‚ fatigue‚ tiredness‚ and exhaustion have become a highly disturbing phenomenon for the last
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Chapter 12 Decision Making I: Need Recognition and Search WHAT DO YOU THINK Polling Question Most of the time I am a rational decision maker. Strongly disagree 1 2 3 4 5 6 7 Strongly agree Have students access www.cengagebrain.com to answer the polling questions for each chapter of CB. Ask them to take the online poll to see how their answers compare with other students taking a consumer behavior course across the country. Then turn to the last page of the chapter to find the
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CASE STUDY – CRITICAL THINKING When her husband died‚ YOLANDA was left with three cars: a sedan‚ a truck‚ and a 5-year-old jeep. Yolanda decided to sell them all and buy one new car. To Yolanda‚ these cars had more sentimental value than monetary value‚ especially since her husband had left her with plenty of money. She wanted to make sure each vehicle would go to someone her husband would have liked‚ so she planned to interview prospective customers until she was satisfied the cars would "go
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Chapter 11 – Decision Making What is Decision Making? * Decision making – the process of developing a commitment to some course of action * Can also be described as a process of problem solving * Problem – a perceived gap between an existing state and a desired state Well-Structured Problems * Well-structured problems – a problem for which the existing state is clear‚ the desired state is clear‚ and how to get from one state to the other is fairly obvious * Decision making takes time
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Decision Making Process Tara Wagner MGT230 April 1‚ 2013 George DeMetropolis I can honestly say that most of the decisions that I have made over the years have been spur of the moment. I was never really that great at planning out any of my decisions that I made. Most of the spur of the moment decision that I have made turned out to be the right decisions at the time. One of my biggest decisions was joining
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Purchase • Usage Consumer Decision Making Basic Psychological Processes Memory Marketing Stimulus (Topic 5) • Product • Price • Place • Promotion Exposure/ Attention Perception Consumer Behavior Attitude The Decision Making Process • Learning Problem Information Judgment Post-purchase behavior recognition search & Decision Consumer Decision Making • Decision Making Process (DMI) Consumer Decision Making Process • Decision Making - Problem-solving process
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DECISION MAKING IN THE HOSPITALITY INDUSTRY Decision making is a process of selecting the best among the different alternatives. It is the act of making a choice. There are so many alternatives found in the hospitality industry. It is the selection of choice of one best alternative. Before making decisions all alternatives should be evaluated from which advantages and disadvantages are known. It helps to make the best decisions. Strategies for Decision Making It can be argued that an individual
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