Our Mission Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Focus on the Market * Focus on needs of our consumers‚ customers and franchise partners * Get out into the market and listen‚ observe and learn * Possess a world view * Focus
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The History of the SONY Slogan. The first version of the logo‚ which was enclosed in a square box‚ was registered as a trademark in 1955. Thereafter‚ the logo went through a succession of changes. In the 1960s‚ when Sony began to seriously develop its brand image overseas‚ the logo was displayed in neon in New York and Hong Kong‚ where it competed with famous and well-established foreign companies. In 1959‚ the catchphrase "Sony -- a worldwide brand born in Japan" was introduced to capitalize
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Company Profile Sony is a company that was first started in Japan on the 7th May 1946 by Masaru Ibuka and Akio Morita (wiki‚ 2012). Today‚ they are a company that is famous worldwide for their electronics‚ semi-conductors‚ video games‚ broadcasting‚ cable‚ telecommunication and digital distribution. The PS2‚ the predecessor to the PS3‚ is the highest selling console with over 150million copies (wiki‚ 2012). The PS3 is the 7th generation console along with Wii and Xbox360. Company Vision
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PORTERS Five Forces Model The porter’s five forces model argues that the more limited is the ability of the firm to raise the prices and earn greater profits. A competitive force plays an important threat in reducing the profit to the company. Bargaining power of Suppliers Suppliers always play vital role in any industry because the quality of the raw materials will influence the value of the finished goods that are delivered by that organization. If the supplier’s power is high it will increase
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The Impact of Information Technology on Porter Model of Competition Introduction Michael Porter’s competitive forces model is a well-known framework for analyzing competitiveness. Competitive force model is used to develop demonstrates on how Information Technology can upgrade the competitiveness of a corporation. It is also used to develop strategies to increase competitive edge. Competitive strategy must grow out of a sophisticated understanding of the structure of the industry and it is
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Michael five forces model Rivalry among competing Firms: this is usually the most powerful of the five competitive forces. The strategies pursued by one firm can be successful only to the extent that they provide competitive advantage over the strategies of other firms (Grobler 2009) Due to China’s incredibly high FDI rate‚ more and more companies are investing into Chinese businesses and strengthening them in both their domestic markets and also on the global front. With the ever increasing
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|Feasibility Studies | There are three areas of feasibility that must be examined before a final solution can be selected – ← Technical ← Economic ← Operational ← Legal A feasibility study should examine three main areas: • market issues • technical and organizational requirements • financial overview TECHINICAL FEASIBILITY
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Critically discuss the contribution of positivism to the study of society The positivist research method in the social sciences become more influential by August Comte‚ who tended to build a methodology based on facts rather than speculation. For Comte‚ the social sciences should concentrate on scientific laws rather than contemplation (Marcuse‚ 1941‚ p. 345). This theoretical perspective continues to be the present method of conducting research. This essay argues that positivism has accelerated
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Diamond Chemicals: Case 21-22 TO: Lucy Morris FROM: DATE: September 30‚ 2009 SUBJECT: Merseyside Project In this memo I will be making a recommendation for or against the Merseyside Project. With the help of a few questions that guide my memo‚ I will be able to determine whether or not to continue funding for the Merseyside Project. This memo will include an exhibit that will show an analysis of the Merseyside Project including the NPV and the IRR. In the DCF analysis that was
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MARKET STUDY INTRODUCTION Market Feasibility is essential and indispensible in every business establishments. It involves collecting and gathering information about a potential market that can be used in deciding how a product service should be designed‚ delivered‚ priced‚ marketed‚ how to extend the image of the business‚ who are the competitors‚ demand and analysis and who are the potential customers. Conducting market feasibility can provide a reality check on your idea as well as help define
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