product and is not to be photocopied 0201 - 0520 - 2010 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II FIVE FORCES ANALYSIS
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such as production to external interests such as satisfaction and customers’ perception of service quality. Based on this traditional definition of service quality‚ Parasuraman‚ Zeithaml‚ and Berry (1985) developed the "Gap Model" of perceived service quality. This model has five gaps: Gap 1. Consumer expectation - Management perception gap Gap 2. Management perception - Service quality specification gap Gap 3. Service quality specifications - Service delivery gap Gap 4. Service delivery - External
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Interest groups are a main source of money during elections for President‚ Senate‚ or Congress. They can influence whether a candidate wins or loses. They try to do everything in their power in order to make sure that the candidate they want wins. Lobbyists are people who work for these certain interest groups and what they do is try and get people to vote for who the interest group wants. There are five different interest groups: Public‚ Public Sector‚ Ideological‚ Economic‚ and Foreign Policy.
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Process Mapping Key items to note when process mapping: http://www.bpmenterprise.com/content/c060710a.asp - Follow Best practices and get the right people (SME) for each job. - Get the bigger picture of the entire system instead of just discrete or departmental views. Understanding interactions. But don’t (lose) losing sight of the forest for the trees. - Understanding the current processes in depth. - Prioritize key things that need to be done‚ elements in critical path‚ customer delivery
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Porter’s Five Forces of Industry Attractiveness Michael Porter’s Five Forces model explains the importance of how market dynamics can affect competitive rivalry. This model includes three forces from the ‘horizontal’ competition: threat of new entrants‚ threat of substitution products‚ and the degree of rivalry among existing competitors; and two forces from the ‘vertical’ competition: bargaining power of customers and the bargaining power of suppliers. These five factors make up the Porter Five forces
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Task: Identify three business terms. Define each from three different sources. Terms & Definitions: Product Differentiation Making products that stand out from the competition in terms of price‚ quality or service. Methods include: Establishing a strong brand image for a good or service. Making the unique selling point of a good or service clear. Other competitive factors‚ such as having a better location‚ design‚ appearance or price than rivals. A marketing process that showcases the
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may determine either commonality or differences in behavior in an organization" (Brooks‚ 2009‚ P.43) In order to assess the effect of these personality trait differences on the individual behavior an assessment model was developed. It divided the personality traits into five main groups: (Brooks‚ 2009) Openness: it is the perception for art‚ imagination‚ openness to new experience. People who have high rate in this category are more creative and more aware of their feeling than those with low.
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Cognitive mapping What is cognitive mapping? A cognitive map is a type of mental representation which serves an individual to acquire code‚ store‚ recall‚ and decode information about the relative locations and attributes of phenomena in their everyday or metaphorical spatial environment. It is the means through which people process their environment‚ solve problems and use memory. This concept was introduced by Edward Tolman in 1948. Cognitive maps have been studied in various fields‚ such
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As leaders evaluate the strategic environment to determine if war is required to address their fears‚ satisfy their honor‚ and/or secure their interests they must always remember their ultimate objective of achieving a better peace. Following a war‚ Michael Howard stipulates that a lasting peace can only be achieved through a decisive victory which leaves an opponent both physically and psychologically unable to carrying on and by reconciling the defeated party with the post-conflict world order
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Workshop on the Strategic Planning Model Matt H. Evans‚ matt@exinfm.com 1 Workshop Overview • Clearly define the complete strategic planning process • Explain how to create and execute a strategic plan • Provide a common model that the entire organization can follow Matt H. Evans‚ matt@exinfm.com 2 Introductions • Your name • Employer • Position • Why are you here? (Expectations) Matt H. Evans‚ matt@exinfm.com 3 What is Strategic Planning? • Process
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