must want to know more. INTRODUCTION We were assigned a job by a leading PARTY OF UK to design an election campaign strategy aimed at communicating to 18-23 years olds. We have now completed the job and we would like to give a presentation on our strategy. The strategy aims to build a desire and motivation among the young voters to vote for the party. While designing the election campaign strategy‚ we have implemented all the marketing concepts because as proved by Harrop (1990) political marketing
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appeals to cause customers’ cognition for the brand such as emotional appeals. (Vestergaard&Schroder‚ 1985) Therefore‚ excellent advertising campaigns will deeply strong the influence of product or brand in consumer’s mind. Finally‚ it can increase the sales of product and take the expected market share. In this essay‚ it will develop an advertising campaign for McDonald’s. In the first part‚ it will give a brief description of the McDonald’s and its products‚ target audience. The second part will
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Historical Background: * The war brought all economic opportunities 1. Guys have gone off to the war so women get jobs to support their families * Nurses in the army * air raid signaling (warning others of suspected attacks) * auxiliary work with armed forces (relaying messages) * munitions factories (stuffed bombs and worked with ammunition) * This is quite surprising because
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TARAH BROOKFIELD Divided by the Ballot Box: The Montreal Council of Women and the 1917 Election Abstract: Prime Minister Robert Borden created the Wartime Elections Act in September 1917 – a move that granted temporary voting rights to women who had close relatives serving in the military. Their votes were positioned as key to winning the war because it was assumed that newly enfranchised wives and mothers would support Borden’s controversial conscription plans to reinforce their husbands and
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The purpose of this essay is to outline and critically evaluate group work and its contribution to empowering individuals and communities. I am going to define what a group is first and then explain what social group work is. A group maybe defined as a number of individuals who join together to achieve a goal. Groups exist for a reason (Mill 1997). Another definition of a group is “a collection of people who spend sometime together‚ who see themselves as members and who are identified by outsiders
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Here are eight steps you can follow to keep your advertising campaign on track and successful: Market research: Before you even start thinking about where you might want to place an ad or even what it could look like‚ it’s important to do at least some basic research. Even if you aren’t in a position to bring in an expensive research firm‚ you can ask your current customers questions about why they come back to you‚ as well as taking a close look at your target demographic’s needs and interests
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combining numerous motor skills like using the steering‚ brakes and accelerator (Cheour‚ 2011). Based on this one is able to conclude that being focused on so many tasks means that attention is of key importance. This essay aims to discuss and critically evaluate the ecological validity of research into behaviours that distract drivers from paying attention to the road. To understand how drivers may become distracted I will first define a few concepts relating to attention. Attention refers to the
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created the brand Saga since the start of the business 50 years ago. Saga group currently operates cruise ships to financial services for the over 50s age group‚ retaining these customers through loyalty plan has proven to be a good approach. The new campaign will focus on how Saga can communicate the loyalty schemes and other services to the accessible customers group. Primary study showed a general perception of Saga brand being more expensive; however it was justified saying that Saga provided a better
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Hello NMSC!!! To all the teachers‚ staff‚ NMSCians‚ friends‚ ladies & gentlemen Good day! I am Rea Fe R. Legaspi a third year Info. Tech. student‚am standing here in front of you because I’m running for the position of treasurer in the Student Supreme Council. I guess all of us might already know what a treasurer exactly does. A treasurer is basically the person in charge of the money. So you guys might be pin your ears back to this because I know all of you care about your money. I would
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Imagine forgetting all your life milestones‚ all your first times‚ all your accomplishments‚ and your love ones’ day by day. Losing yourself as the days go by. The Alzheimer’s Association public service announcement was effective in creating public awareness of a horrendous disease that affects millions of Americans using ethos and logos. Alzheimer’s affects more than 5.1 million Americans and nearly as 44 million people worldwide. “Alzheimer’s disease is a progressive‚ degenerative disorder that
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