MARKETING STRATEGY of BHARTI AIRTEL - September 10th‚ 2010 Bharti Airtel Limited Business Description Provides mobile‚ broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established July 07‚ 1995‚ as a Public Limited Company Highlights for Second Quarter and Half Year Ended September 30‚ 2006 Market leader with a market share of all India mobile subscribers at 21.4% Highest ever-net addition of 41.1 lakh customers in a
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LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand ’s core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap‚ and how handwash can help kill invisible‚ disease causing germs. It guarantee’s protection to everyone
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Report on Dell Marketing Dell Marketing Introduction Dell Inc is a multinational information technology corporation based in Texas‚ United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world‚ and bearing the name of its founder Michael Dell‚ it employs more than 96‚000 people across the world. Dell has grown by inorganic and organic means since its inception. Some of the notable mergers and
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Marketing Communications Differentiate – we use this strategy to differentiate our product from the competition. Remind – we use this strategy to remind and reassure customers about the product they are buying‚ even if they are regular purchasers. Inform – we use this strategy to provide information to customers to help them when are evaluating different options when making a purchase. Persuade – we use this strategy to persuade the customer to take action. This can be to make a purchase‚ enquire
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DIVERSITY AT NIKKO HOTELS INTERNATIONAL Nikko Hotels international is a subsidiary of the Japan Airlines (JAL) Development Company‚ Ltd. It was created as JAL’s diversification and globalization strategy to strengthen the company’s marketing and financial position. Known for its aggressive global marketing and application of new technology in hotel operations‚ the company is determined to establish a worldwide network of hotels comparable in number to Hilton‚ Sheraton‚ and inter-Continental. It has
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Digital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E-business models Chaffey & Smith (2008) The e-marketing plan Chaffey (2009) Online strategy model Guava Media‚ Nyborg (2009) Which KPI’s? Who are the customers? Qualitative/explorative analyses segments‚ position‚ messages Quatitative analyses Cross- & upsales‚ loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketing
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent
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To: Business 101& From: Alex Parsons Date: November 1st Subject: Team Research Assignment Amazons Marketing Strategy Summary: The marketing strategies of Amazon are divided into six main parts. It starts off with the company freely proffering products and services. Then it uses a customer-friendly interface to achieve a much better look. It also scales easily from very small to large. It exploits its affiliate’s produces and resources. It also uses existing communication systems. Lastly it
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Therefore‚ Dell’s product strategy is more focus on developing one specific product that can satisfy the customer. Dell also provides variety of services to maintain good relationship with old and loyal customer. Last but not least‚ Dell Company has a short product life cycle in where produce theirs products just in time. As well‚ it also wins the customer relationships and attracts customers and investors in the same time. Dell better supply chain management and direct sales strategy also helping Dell
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Blissfields Marketing Strategy Blissfields festival is an intimate‚ small-scale festival held for an audience of just 2‚500‚ which is just under double of participants catered for the previous year‚ with an allowed attendance of just 1‚200. Conducted at Vicarage farm just on the outskirts of Winchester the festival has a primary market demographic of 16-28 years‚ but also at the same time has a secondary demographic of attracting families. The festival offers an eclectic range in performers‚ mixing
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