6.5 Evaluate the strategic leadership of Michael O’Leary Is Michael O’Leary an asset or a liability to Ryanair? The case suggests that he is both. Students could debate the pros and cons of Michael O’Leary’s continued leadership of the company. The characteristics that have driven the company forward – his enthusiasm and energy‚ his strategic insight‚ his determination and mission orientation – can be carried too far. Is it all part of an integrated inseparable whole‚ so do you have to
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The free enterprise system helped Steve Jobs create Apple computers and changed how people use personal computers as an integral part of their daily lives. He went to college in the bay area where he met a friend named Steve Wozniak. The two of them made a really great team and revolutionized computer technology. Wozniak was the computer programmer who knew computer language and programming‚ whereas Jobs had the vision‚ the drive‚ the marketing‚ and the leadership skills to make Apple what it has
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Critically evaluate the role of TNC’s in the changing global economy? (40 marks) TNC’s are companies that operate across boundaries of countries‚ usually to maximise their profits and increase their selling market. How and whether they contribute to the changing global economy is a matter of debate. In order to evaluate their role the change‚ what TNC’s have done?‚ How have they shaped the economy? and who else is involved needs to be considered. Geographers feel differently about how TNC’s contribute
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Critically evaluate Samuel Huntington’s claims in “The Clash of Civilizations?” The abrupt end of the Cold War meant that the bipolar model of thinking which had dominated the sphere of World Politics for decades became obsolete. This new phase led to a renewal in thinking in the study of International Relations dubbed “the hundred schools of thought” which led to a wide spectrum of visions about the uncertain future of world affairs. One of the more prominent visions was the late Professor
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DOCUMENTARY – STEVE JOBS: BILLION DOLLAR HIPPY‚ BBC RESEACH QUESTIONS – based on Steve jobs and Apple MARKETING THE BRAND 1. How has apple marketed itself to the world? How has it continued with its vision over the 25 years that it has been in business? At the conference‚ Jobs introduced the new generation of computer with Macintosh. The computer had interactive graphic and mouse. Moreover‚ it promoted the brand of Apple as the pioneer of computer technology. In other words‚ Apple changed
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Critically evaluate the Marxist perspective of the family According to Marx’s perspective‚ family is seen as an obstruction to achieve the communist goals‚ as it is crucial to passing the established order such as cultural ideals on to the next generation. However‚ Marx was focused on social class rather than the role of family‚ it was his friend Engels trace the evolution of the family in “The Origin of the Family‚ Private Property and the State” (1884 ‚ Zurich) In this context‚ this essay will
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Critically evaluate McGregor’s Theory X and Theory Y. How far is it applicable to management and employee motivation in contemporary Chinese organizations? In the modern corporation environment‚ employees’ motivation plays a pivotal role‚ thus they should be recognised as a significant part of corporations’ financial assets. There are several distinct viewpoints of approaches to managerial strategies about motivating employees‚ one of which is McGregor’s Theory X and Theory Y. It proposes that
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Critically evaluate the role of GATT/WTO in trade liberalization The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. This was formed as General Agreement on Tariff and Trade (GATT) in 1947 as a result of Britton Woods’s agreement created by the World Bank and the international monitory fund. Moreover GATT has been established after World War II in the wake of other new multilateral institutions dedicate to international
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Critically evaluate the comparative transnational effectiveness of Benetton and Zara Zara and Benetton are two of the most acknowledged clothing companies in the fast fashion industry. The different international business strategies they adopt result in different transnational effectiveness. To begin with‚ this essay will give a brief overview of the motivation‚ means and mentality of these two companies‚ and then compare how they sustain their competitive advantages through integration‚ responsiveness
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Critically evaluate feminist explanations of female criminal behaviour. The involvement of females in crime and as the committers of crime was once a rare phenomenon but in recent years a dramatic increase has been seen all over the world. In England and Wales statistics have shown between 1994 and 2006 female crimes have steadily increased and have since continued to do so (MOJ 2009). Many sociological explanations and interpretations have arisen to coincide this surge in female offending as to
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