Reading: Microeconomics of Customer Relationships Reading: Microeconomics of Customer Relationships The follow is a critique and review of the reading of Microeconomic of Customer Relationships by Fred Reichheld. I will review the article and evaluate Mr. Reachheld. I will also apply economic theories into why and how I came to my conclusions. Overview on the Reading Microeconomic of Customer Relationships by Fred Reichheld is based on a simple survey based customer-relationship metric
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Article Critique MBA 6008 November 27‚ 2011 Reichheld‚ Fred (2006). The Microeconomics of Customer Relationships. MIT Sloan Management Review. Vol. 47‚ No. 2 Article Summary The purpose of this article author‚ Fred Reichheld discusses the microeconomics of customer relationships. How customer relationships affect a company’s growth rate and the financial performance. Various companies like‚ General Electric Company uses "net-promoter score" as a metric tool to determine the customer
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(2012) conducted an empirical study to examine whether or not there is a relationship between employee satisfaction and customer satisfaction. Due to previous studies conducted in the relationship between employees and customers‚ the authors felt that the use of indirect surveys provided inconclusive results. The main focus of this study is to determine whether or not the relationship betrween employee satisfaction and customer satisfaction is bilateral or unilateral. The authors argued that behavior
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4 MAR‚ 2013‚ 05.23PM IST‚ AGENCIES Tata Motors slashes hatchback‚ sedan prices by Rs 29‚000-50‚000 NEW DELHI: Tata MotorsBSE 0.74 % said it has cut prices of its hatchbacks and sedans by Rs 29‚000-50‚000 ($530-$910)‚ in a bid to lure customers to a market that is on course in the current fiscal year to post the first decline in annual sales in a decade. Tata Motors‚ however‚ raised prices of its sport-utility vehicles (SUVs) - the only bright spot in the country’scar market in recent months
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Analysis 3: Strategies for Profit Maximization in the Market of Fuel-Efficient Cars “In the past‚ nothing slowed down strong car sales faster than a spike in gasoline prices.” Gasoline and normal cars are strong complements because gasoline is necessary for cars to operate and forms the large bulk of the cost of owning a car. The quantity demanded for cars decrease more than proportionately to the increase in prices of gasoline. “These days‚ consumers simply switch to more fuel-efficient
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So your assignment is to critique a journal article. This handout will give you a few guidelines to follow as you go. But wait‚ what kind of a journal article is it: an empirical/research article‚ or a review of literature? Some of the guidelines offered here will apply to critiques of all kinds of articles‚ but each type of article may provoke questions that are especially pertinent to that type and no other. First of all‚ for any type of journal article your critique should include some basic
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Running head: UNIT VI ARTICLE CRITIQUE Abstract This article examines the different applications of training and how effective or ineffective training can be for organizations by providing the reader with several examples about trainers and trainee settings. Furthermore‚ the author offers the reader with the appropriate tools to analyze the type and cost relate to training. Training is the answer…but what was the question? Article Critique. “The point of training isn’t
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Angela Hawkins Article Critique Tennessee State University Introduction The following paper is a critique of the research article entitled “A Qualitative Exploration of Fear and Safety with Child Victims of Sexual Abuse.” Throughout this paper‚ this writer will discuss and critique the different elements of qualitative research and how the authors used those elements to complete their research study. This writer will critique the way the authors conducted their research‚ and how they
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Article Critique “The Value Premium and the CAPM” Endri Seiti Course: Research Methods in Finance and Accounting Instructor: Dr. Magdy S. Roufaiel Introduction: “The Value Premium and the CAPM” paper‚ written by Eugene Fama and Kenneth French was published in the Journal of Finance in October 2006. Eugene Fama is an American economist‚ known for his work on portfolio theory and asset pricing and is working as a Professor of Finance at the Chicago University; while Kenneth French is
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Running Head: THROUGH THE LOOKING GLASS 1 Article Critique: Through the Looking Glass: A Comparative Analysis of the Career Patterns of Rural Female Administrators in Saskatchewan and Texas Kailee Brennan Educational Administration 310 Professor George Smadu February 11‚ 2011 THROUGH THE LOOKING GLASS 2 Article Critique: Through the Looking Glass: A Comparative Analysis of the Career Patterns of Rural Female Administrators in Saskatchewan
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