BCS THE CHARTERED INSTITUTE FOR IT BCS HIGHER EDUCATION QUALIFICATIONS BCS Level 6 Professional Graduate Diploma in IT MANAGEMENT INFORMATION SYSTEMS Wednesday 27th March 2013 - Afternoon Answer any THREE questions out of FIVE. All questions carry equal marks. Time: THREE hours Answer any Section A questions you attempt in Answer Book A Answer any Section B questions you attempt in Answer Book B The marks given in brackets are indicative of the weight given to each part of the question.
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Prioritizing IT Project Management Portfolio Prioritizing IT Project Management Portfolio The realities of shrinking IT budgets and increasing dependence on IT in organizations in recent years has resulted in a situation in which there is an intense competition for resources needed to execute and complete IT projects. According to Ross (2007)‚ the shrinking IT budget in the face of increasing demand has brought new pressures to the IT function. To gain approval and funding for projects‚ IT departments
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customers care about relationships with sellers? Customer relationship management (CRM) is a business philosophy designed to improve satisfaction of existing customers and to acquire new customers by communicating with them and better understanding their individual needs. The role CRM is playing in business is getting more important than ever. More and more companies are pursuing CRM‚ investing huge amounts into CRM-related staff training and latest technology‚ spending majority of their time nurturing
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different approach and failed. Each business is different and they have to find out through trial and error what works best for them to gain a competitive advantage. Question #1 Explain how implementing a CRM system enabled Saab to gain a competitive advantage. By implementing a CRM system‚ Saabs competitive advantage increased. They now have a way to see who is interested in their products and services. In the same sense they can look at a particular segment of people and know what they want
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and steel and were interested in Lehigh’s specialised equipment to allow them to gain a competitive advantage. Palmer had acquired Lehigh in 1975 not for synergies with its own speciality steels businesses‚ but for the Continuous Rolling Mill (CRM). CRM is specialized equipment that can convert steel intermediate shapes to wire for Palmer’s Bearing rollers. There are only 6 mills in the US. The specialty steel industry composes 10% of the US steel industry. The quality of steel products is
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department’s analytic capabilities and identify and promote effective business processes. No tC They initially concentrated on the company’s customer relationship management (CRM) software for the simple reason that managers considered it important‚ but most users hated it. Amagansett’s sales force was supposed to use the CRM system to record the details of all client meetings‚ but this was not being done correctly or completely. As a result‚ sales management had a poor idea of what was going on
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MEMORANDUM TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement
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course of action to be carried out within the next 6 months. Issues with ICT Help-Desk 1.CRM and MIS: ICT help desk finds it very difficult to resolve problems related to CRM. The marketing department cannot discontinue using CRM because it can do much more than MIS. ICT is in the process of improving their MIS software but are unable to do so because the time is devoted to solving queries related to CRM. 2.Underutilization: ICT help desk staffs 3 people and faces an underutilization of almost
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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN MASTER OF BUSINESS ADMINISTRATION Project Report On WORKING ANALYSIS & CUSTOMER RELATIONSHIP Of NATIONALIZED BANK [pic] SUBMITTED BY: SAPNA JAISWANI_ MBA (2007-2009) SCHOOL OF MANAGEMENT LAXMI NARAYAN COLLEGE OF TECHNOLOGY BHOPAL (M.P.) SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN MASTER OF BUSINESS ADMINISTRATION |[pic]
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Hilton hotel was founded by Conrad Hilton‚ and established in 1919. It has been operated in 78 countries‚ began with the mobley hotel in cisco‚ texas. The company went public under the name Hilton Hotels Corporation in 1946‚ with a portfolio of 15 properties in 11 states. After spinning off the international unit in 1964‚ Hilton focused on domestic growth in the lodging segment as well as through diversification
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