CRM EXAM REVIEW Q1 1.1 The definition of CRM The systematic combination of people ‚processes and technology that is designed to enable an enterprise to find ‚acquire‚and retain customers 1.2 Globalization Extensive competitors Widespread usage in internet Record the customers information in 360 view Q 2 2.1 Mass Marketing vs Relationship Marketing Mass Marketing: is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market
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10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing on meaningful‚ long term relationships and
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perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end effectiveness of CRM strategies
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singular uniform look. Another reason for hair regulations is to maintain uniformity within a military population. They keep us from being too eccentric and while in Garrison they help us to keep a professional look about us at all times. They keep us from just “looking like everyone else‚” and help us to stay a cut above the rest. Male marines are known as “jarheads” because of their haircuts. Female marines can be pointed out by the tight bun and slicked back hair. Marines throughout history have always
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Activity 1: hair structure a) Describe‚ in detail‚ the structure of a hair identifying the 3 layers. Hairs are dead structures that are made of hardened protein called keratin. Keratin provides the body with a protective toughness for its entire surface. Hair is comprised of 3 layers these are as follows the cuticle‚ the cortex and the medulla. The cuticle is the outer layer of the scale cells with each scale overlapping each other towards the tip of the hair. This layer contains
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Braided hair with Lionesse Beauty Bar Braided hair has been making waves of comeback across the world. From celebs such as Salma Hayek to Madonna‚ everyone has been singing new praises for this classic look. At Lionesse Action we have trained and experienced professionals who can anticipate the beauty and grooming needs of our clients‚ and prepare responses and contingency plans for that effect. Below is what we think about the braided hair and the comeback it seems to be making. Braided hair is a
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Tips for Healthy Hair Nowadays‚ not only women but men too are willing to pay any amount of money for finding out the secret behind healthy hair. Irrespective of the type of hair you are born with‚ follow these 5 tips and see the results yourself: healthy and luxurious hair. 1) Diet: Healthy hair beings with your body. Dark green vegetables such as spinach and broccoli are an excellent source of vitamin A and vitamin C which is needed to produce sebum‚ the body’s natural hair conditioner. Coconut
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Natural Hair Expo every year‚ giving great advice on how to keep your natural hair healthy. This big event consists of booths‚ vendors‚ a concert‚ hair stylist stations‚ food‚ etc. The Nashville Natural Hair & Wellness Expo was very expensive‚ entertaining‚ and informative. The expo tickets ranged from different prices. Of course the V.I.P ticket was the most expensive‚ the big thing about this ticket was that you were allowed to eat the wonderful smelling food. You could also get your hair and
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process and give an elaborate framework of the same. 10. Keeping in mind the present scenario‚ what do you think would be the future trends in customer relationship management in the aviation sector ? 11. Distinguish between CRM and e-CRM. Explain the process of implementation of e-CRM. 5591 B.B.A. ( Aviation‚ Tourism and Hospitality Management ) DEGREE EXAMINATION‚ 2010 ( SECOND YEAR ) ( PART - III ) ( PAPER - V ) 230. CUSTOMER RELATIONSHIP MANAGEMENT ( Including Lateral Entry ) December ] [ Time
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establishment of the MTR Club. It is a customer database that provides MTR with a powerful and effective marketing platform to weight on customer needs‚ usage patterns and preferences‚ therefore adding more value to its loyal customers for repeat patronage. CRM Programs Customers need a clear view of the company they intend to travel or stay with. MTR up-selling and cross-selling its existing customers through values of quality and reliability by presenting those values effectively‚ to confirm the loyalty
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