10 Code of Ethics 10 The value of customer knowledge 11 From a technical point of view: 11 Practical value: from the point of view of the customer 11 Practical value: from the point of view of the supplier 11 Intrinsic Quality 12 The Role of CRM Systems in the Various Organizational Forms (People) 13 The capacity for empathy 13 The ability to create congruence 13 The ability to use an unconditional positive approach to the other person 13 The Waste Resulting from Poor Quality 14 Identification
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Analysis Report of HSBC Introduction HSBC holding plc is a global banking and financial services company headquartered in London‚ United Kingdom. The business of HSBC includes personal financial services (retail banking)‚ commercial banking‚ global banking and markets (investment banking)‚ and private banking. HSBC holding was founded in 1991 by the Hongkong and Shanghai Banking Corporation. The bank’s first branches were original opened in Hong Kong and Shanghai in 1865. HSBC lists on the London
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organisation works in a cumulative way to add value to the customer and thereby increase the efficiency of the organisation in terms of profits. Adidas® group has employed CRM as it core marketing strategy in both business-to-business relationships and business-to-consumer relationships using innovative products and latest technologies like mySAP-CRM. Keywords - relationship marketing‚ customer retention‚ adidas® group Introduction A Paradigm shift The sole purpose of business Peter Drucker (1973) once famously
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Subway CRM Project 1.0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management‚ CRM project including ICDC model‚ identify the touch points ‚ Servqual level analysis‚ Gap Theory analysis‚ suggestions and recommendations. The CRM strategy properly executed‚ it will help Subway to better understand the customer and manage customers‚ improve the ability of its competition ability and development of the
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Business environment of CRM When a person or an organization entrusts with their investment or any kind of input then they are a “CUSTOMER”. Also the individual or the organization is customer of some individual or an organization. Now managing the relationship between these two parties is known as customer relationship management. Few examples to state would be: Tourist and government People and government Consumer and corporate The business environment affecting these two parties is of importance
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that it is the most used service in almost all over the world. Like any other banks HSBC also have a distinct focus on their customers. One can easily find out that how much they are focused on their customers once they learn about their mission statement “World’s Local Bank”. Form this statement we find out they tends to be the bank which will be operated in almost all over the world with is true. Today we see HSBC has its branches in almost all the prominent cities and countries. And in every country
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CRM Assignment Flipkart Sales Campaigns of Flipkart Flipkart as a brand has built a strong association with kids in its campaigns. The TVCs feature kids in adult situations (and with adult voiceovers). The idea of using kids stemmed from the fact that no one trusts like children. It also signifies that shopping in Flipkart is very simple that even a kid can do it. The use of children is more from a brand identity perspective‚ not to mention they make the commercials all the more interesting
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Executive Summary This case study report describes a research on two large organizations namely PT Chevron Pacific Indonesia and HSBC in relation to their approaches to managing workforce diversity. The goal of this report was to identify workforce diversity theory and its advantages and disadvantages of managing workforce diversity. It also aims to analyse two organizations approaches to managing workforce diversity and evaluate advantages and disadvantages of the organizations’ approaches based
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The Ethical Issues Relating To Hsbc Finance Overview of HSBC Holding Plc HSBC (Hong Kong and Shanghai Banking Corporation) Holding Plc is the worlds’ largest banking group and sixth world largest company according to Forbes Magazine in 2009. Now it spread its banking business all over the world. HSBC bank was funded in 1865. Now the bank has network of some 10‚000 properties in 86 countries around the world. The bank employed 325‚000 full time and part time employees all over the world. The bank
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Contents {text:bookmark-start} Executive Summary {text:bookmark-end} Training and development is a vital part of HRM and is incomplete without proper performance management. The article discusses the training and development in detail as practiced at HSBC Bank in Pakistan. It is conducted in four steps. First Training need analysis is done where the existing skills and knowledge of employees are evaluated and then training requirements are assessed. Then in the second step appropriate program is designed
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