A study of customer perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end
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technology‚ the Internet marketing becomes more and more extensive. On this open condition of electronic commerce‚ the need of distribution accordingly is higher than before. Considering on this‚ this article has analyze and study the internet marketing. Different corporations can implement different strategy to improve the competition and get high profit. Keywords: Internet marketing‚ product‚ price 1 Introduction At its core‚ the mission of marketing is to attract and retain customers. To accomplish
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The Sony Corporation: A Case Study in Transnational Media Management by Richard A. Gershon‚ Western Michigan University‚ U.S.A. and Tsutomu Kanayama‚ Sophia University‚ Japan The transnational corporation is a nationally based company with overseas operations in two or more countries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs‚ is that the principle product being sold is information and entertainment. The following paper is a case study analysis of the
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involved‚ especially David Duchovny. His first feature film after his rise to television and Internet fame as Special Agent Fox Mulder of The X-Files‚ Playing God was supposed to launch the actor’s big screen career. Instead‚ Playing God is such a failure that it is sure to turn into what Point Break was for Keanu Reeves: a showcase of his worst acting surrounded by an even worse plot and characters. Duchovny plays Eugene Sands‚ a L.A. junkie who used to be a L.A. surgeon until his medical license
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STUDY ON THE KENYA RAILWAYS CORPORATION The Kenya railway Corporation is a body corporate with perpetual succession and a common seal and has power to sue and be sued in its corporate name and to acquire‚ hold and dispose of movable and immovable property for the purposes of the Corporation. It is managed by a board of directors of the Corporation. i. a Chairman of the Board appointed by the Minister; ii. the Managing Director; iii. the Permanent Secretary of the Ministry for the
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integrated solution offers global insight‚ low implementation costs‚ and low total cost of ownership. Faced with the increasingly complex and competitive environment that characterizes the automotive industry – with challenges ranging from tighter profit margins to new entrants in the newvehicle and aftermarket service business – original equipment manufacturers (OEMs) and dealers are turning more aggressively to customer relationship management (CRM) to help attract new customers‚ increase brand
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with the customers is crucial for the growth and sustainability of the business. Therefore in this paper to be discuss why it is important for any organization to implement customer relations management (CRM) to generate relations within their own business and with their customers. Salesforce.com CRM Application Many organizations are spending a large sum of money in developing relationship with their existing and potential customers to ensure effective service delivery. Organizations with good reputations
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Case Study – Strategy Report Brown-Forman Corporation (Jack Daniel’s) Strategic Issues Considered: Resource-Based View Product/brand reputation Organizational culture International Expansion Sustainability Risk Course: Strategic Management KEY ISSUES From reviewing the book case study and researching the Brown-Forman Corporation‚ there are several key strategic concepts and issues that characterize the company. The issues addressed
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Introduction to e-CRM • What is e-CRM? It’s a collection of tools that enables you to meet and exceed customer expectations. How? By identifying buying trends‚ simplifying online transactions‚ and creating better understanding of your customers. • e-CRM is based on customer information that personalizes interactions and simplifies the closing of transactions. e-CRM also helps you reach your customers at the right time and at the right place by helping you identify their needs and expectations.
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International Business Machines Corporation is the leading computer company in the world since the management identifies strategic ways that enhance competitiveness especially in the human resource department. Over the years‚ many technological companies have been incepted in the market yet they do not have the tactical affluence that is equal to the approaches that are used by IBM. To achieve the ambition of having a talented workforce that can execute the tasks effectively‚ the firm has initiated
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