PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless‚ least I be branded
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Bharti Airtel has been divided into distinct business units‚ as follows: The Mobile Services division is probably the most valuable division of Bharti Airtel. Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country‚ based on the number of customers. It provides numerous value added services such as mobile apps‚ hello tunes‚ m-commerce‚ wireless internet etc. The Airtel Telemedia Services division provides high speed broadband
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McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily.[4] In addition to its signature restaurant chain‚ McDonald’s Corporation held a minority interest in Pret A Manger until 2008‚ was a major investor in the Chipotle Mexican Grill until 2006‚[5] and owned the restaurant chain Boston Market until 2007.[6] A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation itself
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ANALYTICAL CRM HOMEWORK 3 By RAKHI LADDAR (UIN: 622003139) Initially a connection is established. To perform the task of performing data mining through excel first a connection needs to be established to sql server. Server used is infodata.tamu.edu. Classification- Builds a model that describes the class (target) attribute as a function of input attributes. The outcome is a decision tree or a neural network or a logistics regression. Below a series of screen shots‚ using classification
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Bharti Airtel B H A R T I I N TE L E C O M S | I N D I A From Neutral NOMURA SINGAPORE LIMITED Sachin Gupta‚ CFA +65 6433 6968 Neeraja Natarajan (Associate) sachin.gupta@nomura.com BUY A N C H O R R E P O R T Rumble in the jungle We have reviewed Bharti’s operations in the 15 African countries in which it operates. Apart from learning that Madagascar makes half of the world’s vanilla beans and 4/5 of African gorillas live in Gabon‚ we observe that Bharti is well positioned
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Personnel Planning Human resources are the most precious resources of an enterprise. Human Resources Optimization (HRO) involves employee allocation and timetabling‚ to ensure the efficient management of the personnel‚ conforming to various social regulations and labor contracts. Personnel Planning is an administrative discipline of hiring and developing employees so that they become more valuable to the organization. It includes (1) conducting job analyses‚ (2) planning personnel needs‚ and recruitment
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IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 4‚ Issue 3 (Sep-Oct. 2012)‚ PP 18-21 www.iosrjournals.org Customer Satisfaction with Network Performance of BSNL and AIRTEL Operating In Gwalior Division (M.P.) 1 1 Dr. R. C. Upadhyaya‚ 2Vashundhra Sharma Prof.Commerce Department‚ GOVT.K.R.G.College‚ Jiwaji University‚ Gwalior (M.P.) 2 P.hd Scholar‚ Jiwaji University‚ Gwalior (M.P.) Abstract: In the today’s competitive world communication plays a very important
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PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent market share
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and optimizing the customer loyalty. Therefore‚ it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount ensuring that their busy life styles are supported and enriched. In today ’s globalised and borderless market‚ quality and productivity are essential for the survival and
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