masses. 1. Airtel Sachin Tendulkar 2009: Sachin Tendulkar is standing at the balcony and watching a bunch of street children playing a game of football in the streets while it is raining. He then calls all his friends and they join the children in the game. The ad end with the copy- With Airtel you are among friends‚ anytime anywhere. This ad uses Sachin Tendulkar as the main lead and banks on the cricketer’s popularity. Following Sachin Tendulkar in India is a culture. Hence Airtel uses him as
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AN EMPIRICAL ANALYSIS OF CONSUMER SWITCHING BEHAVIOR TOWARDS MOBILE NUMBER PORTABILITY K. Kumaresh1 and S.Praveena2 Research Scholar‚ Department of ARM‚ TamilNadu Agricultural University‚ Coimbatore Email: 1kumaresh.tnau@gmail.com‚ 2sspriyamba@gmail.com ABSTRACT India is the third largest mobile network in the world after China and USA. Indian mobile market is one of the fastest growing market. India has seen rapid increase in the number of players which caused the tariff rates to hit an all
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decisions intended to guide the company to success in its new sales territory. First‚ Apple created co-operations with two telecommunication companies to bring its iPhones to the market. Together‚ these strategic partners‚ namely Vodafone and Bharti Airtel‚ held a market share of 40.3% in the Indian telecommunication industry at that time. Thereby‚ Apple benefited from the existing customer base of its partners and coevally offered its target groups the choice for their preferred provider. Specifically
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current market trends and innovations for its betterment and profits which in-turn would benefits its shareholders. Example for best Customer management process: The company that comes to mind that aims at customer retention and growth is Bharti Airtel in the field of broadband. It has the reputation of being outstanding in customer service. It provides connections at relatively lower rates as compared to its competitors. Automatic upgrading of speed happens for long time customers. The quality
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INTRODUCTION The headquarters ofVodafone Romania in Bucharest in above figure. The evolution of ’Vodafone’ started in 1982 with the establishment of the ’Racal Strategic Radio Ltd’ subsidiary of Racal Electronics plc – UK’s largest maker of military radio technology‚ which formed a joint venture with Millicom called ’Racal’‚ which evolved into the present day Vodafone Vodafone Group plc is a British multinational telecommunications company headquartered in London and with its registered
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base is around 90 million. This customer base includes fixed line phones‚ mobiles and DSL lines. It’s a government company with market value of around 100 Billion. * Airtel – It’s the world ’s third largest single country mobile operator with around 110 million subscribers. Airtel provides fixed and mobile teleservices. Airtel has around 24% market share in India. * Reliance Communications - It’s a private company in which Anil Dhirubahi Ambani holds around 67% share. It has 17% market share
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Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. It is the main vehicle by which managers communicate what is required from employees and give feedback on how well they are achieving job goals (CIPD‚ 2009). It brings together many of the elements that make up the practice of people management‚ including in particular learning and development. Performance management establishes shared understanding
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descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 100.The target respondents were the customers of AIRTEL‚ AIRCEL‚ BSNL‚ and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire‚ through the interview mode. From the analysis it was found that AIRTEL and AIRCEL are the main competitors for BSNL. AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of
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SUMMER TRAINING PROJECT REPORT ON “A STUDY OF THE FACTORS EFFECTING SALES OF VIDEOCON D2H WITH EMPHASIS ON MARKETING MIX AND COMPETITOR ANALYSIS” (East Delhi Region) Prepared For SUBMITTED TO: SUBMITTED BY: Mr. Siddharth Brimania Suman Singh Regional Manager PGDM
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CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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