HOW KENYA AIRWAYS LIMITED HAS USED INFORMATION TECHNOLOGY TO INCREASE ITS MARKET SHARE WHILE ENHANCING QUALITY BY (MBA/GC/355/11/12) MARTIN KETIENYA COURSE CODE: CMM 510 COURSE TITLE: MANAGEMENT INFORMATION SYSTEMS MAY 2012 ABSTRACT Kenya Airways was at a crossroads in 2006. A hunger for new markets prompted air carriers from the Middle East and Asia to expand aggressively into Africa. So Kenya Airways executives responded—putting in place an expansion plan of their own‚ designed to make the company
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A Comparative Study of Mergers and Acquisitions within the EU Aviation Sector: A Case study of British Airways and Iberia. Key words: Mergers and Acquisitions‚ Aviation Sector‚ EU‚ Network Carriers‚ Strategies. Aims of Research: The Aim of this research is to address the following issues: 1) What are the main motives for engaging in Merger and Acquisition activity for Aviation Market? Did they reach their goals? 2) What are the consequences of Airlines Company’s merger and acquisition
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investments that have impacted financial performance and caused organizational disruption. In addition‚ it is not clear that all of Moore’s known issues related to customer retention and satisfaction will be addressed by the Customer Relationship Management (CRM) under consideration. Problems and Challenges faced: 1. Share of wallet of current customers was not close to 100% due in part because the company did not offer capital goods and has a relatively smaller product range as compared to the larger competitors
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1 Executive summary "Virgin" is currently the third most recognized brand in Britain and it is commonly associated with the identity of its founder Richard Branson. Branson is not your typical corporate businessman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin’s best known operations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores)‚ but they are also involved
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Kotler‚ P.‚ & Keller‚ K. L. (2012). Marketing Management (3rd ed.). Retrieved from The University of Phoenix eBook Collection database. British Airways. (2012). Retrieved from http://www.britishairways.com/travel/british-airways- and-iberia/public/en_us Wilson‚ H.‚ Daniel‚ E.‚ & McDonald‚ M. (2002). Factors for success in customer relationship management (CRM) systems. Journal of Marketing Management‚ 18(1)‚ 193-219.
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1. Introduction of the assignment Customer relationship management (CRM) is the process of acquiring‚ retaining & growing profitable customers and a comprehensive approach for expanding customer relationship. There are different between Marketing and CRM. Marketing is a process in selling of product meanwhile CRM is a multifaceted process‚ which is intended to allow business organization to better anticipate and match customer needs and desire. As long as people are doing the buying‚ people
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and bounds to be the force it is within the industry today. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 12 October 1937‚ Malayan Airways Limited (MAL) was born. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Driven by a young and dynamic team of visionaries
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CURRENT ECONOMIC ANALYSIS OF VIRGIN ATLANTIC AIRLINES: Similarly‚ the economic issues in the industry are also mostly concerned with deregulation. The evolution of industry structure plays an important role in determining the robustness and stability of lower airfares in unregulated markets (2000). Deregulation also keeps airline fares so low as compared to that of other countries. The reason for this is because despite the failure of most entrants since deregulation‚ investors continue to create
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Kasus Referenesi 1-1 E-commerce C9 The Allure of MySpace MIS 11E‚ Laudon (Chapter 10) 1-2 E-commerce C10 Amazon vs. Walmart MIS 12E‚ Laudon (Chapter 2) 1-3 E-Business - ERP C6 Symantec’s ERP Turmoil MIS‚ Laudon 1-4 E-Business - CRM C7 CRM Help Chase Card Service Manage Customer Calls MIS‚ Laudon 1-5 E-Business - SCM C8 P&G Tries To Optimize Inventory MIS‚ Laudon 2-1 Decision Support System C1 Does CompStat Reduce Crime? MIS‚ O’Brien (Chapter 10 Supporting Decision Making)
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Industry Wire. (2014a). United Airlines is the First to Fly with New‚ Fuel-Efficient Split Scimitar Winglets Travel Industry Wire. (2014b). American Airlines And US Airways Complete Merger. Accessed 07 March 2014 via http://www.travelindustrywire.com/article69386American_Airlines_And_ USA Today. (2012). It ’s official: Qatar Airways joins oneworld frequent-flier alliance. Accessed on 08 March 2014 via http://www.usatoday.com/story/todayinthesky/ 2012/10/08/qatarairways-oneworld/1619683/ Wyman‚ O
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