skill. The initial focus was to trace the customers who were showing little loyalty to Harrah’s and visiting their competitors‚ and try converting them to regular customers. For this‚ Customer Relationship Management (CRM) tools were implemented across all Harrah’s properties. CRM at Harrah’s consisted of two elements – Database Marketing (DBM) and Total Gold program. The Total Gold program motivated customers to consolidate their play‚ and the data collected through the program allowed Harrah’s
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customer’s preferences and predict what future services and rewards they will want. For example‚ Harrah’s might award hotel vouchers to out-of-state guests‚ while free show tickets would be more appropriate for customers who make day trips to the casino. Customer View of the Total Gold™ Program Questions for Discussion 2. Describe the relationship between Harrah’s marketing information system and Harrah’s managers and employees. Harrah’s managers - improving service - creating effective
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Multiple Choice 1. Organizations continue to run older business systems‚ called ______________ because they form the core of mission-critical computing systems. a. Reduced-function IT b. Last gen software c. Legacy systems d. Bloat-ware 2. Enterprise systems are integrated ISs that support core business processes and functions. How is integration achieved? a. Integration is achieved by connecting wired and wireless computer networks so they can share applications. b. Integration is achieved
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COMPANY CASE #3 Harrah’s Entertainment: hitting the CRM jackpot BACKGROUND BACKGROUND The company was founded in 1937 with a bingo parlor in Reno‚ Nevada. Around 1946‚ the founder opened Harrah’s Club at its present location on North Virginia Street in downtown Reno. Since that moment on there were several purchases of clubs‚ until 1962 when Harrah’s constructs 400-room hotel tower in Reno‚ so development and expansion was not very fast before the 70’s. From
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The general environment contains a lot of aspects and can be analyzed through PEST model which refers to the Political‚ Economic‚ Social and Technology factors. Political factor plays an important role in the foundation of the company. GrandMet was founded in 1947 in London‚ just after the World War II. The market was fragile and opened for all investors joined in. and the GrandMet’s founder - Max Joseph expanded his business through purchasing the hotels around the world where began in London‚
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References: Hales‚ C. (2005). Rooted in supervision‚ branching into management: Continuity and change in the role of first-line manager Kale‚ S. (2005). Change management: Antecedents and consequences in casino crm. UNLV Gaming Research & Review Journal‚ 9‚ 55-66. Karp‚ T. & Helgo‚ T. (2008). From change management to change leadership: Embracing chaotic change in public service organizations Shanley‚ C. (2007). Management of change for nurses:
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Chapter I Background of the Study The continuous growth of the world their exist the modern and a high-tech way of living due to the reason of unsatisfied and consciousness of humans by discovering and searching for more effective way of living such as computer- is a device that computes‚ especially a programmable electronic machine that performs high speed mathematical or logical operations that can assembles‚ store‚ correlates and otherwise process information. Dealing with the triumphant advancement
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Says IBM Exec‚” Computerworld‚ May 8‚ 2006‚ p. 26; “Facebook Chief Privacy Officer—Interview‚” Analyst Wire‚ February 18‚ 2009; 26. See Barney Beal‚ “Gartner: CRM Spending Looking Up‚” SearchCRM .com‚ April 29‚ 2008‚ http://searchcrm.techtarget.com/news/article/ April 1‚ 2009; and “Research and Markets: Global Customer Relationship Management (CRM) Sales Automation Software Market 2008–2012‚” M2 Presswire‚ January 14‚ 2010. 41. Federal Trade Commission‚ “Kellogg Settles FTC Charges That Ads for Frosted
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Win Some and Lose Some One hour away. Sloan‚ Iowa. Winna Vegas Casino. We like to say it’s a fun way to get away from college life‚ hang out with friends‚ and attempt to add a little extra to the pocket books. Many kids attending Buena Vista University have made at least one trip to the Winna Vegas Casino. This casino is 70 miles from Storm Lake and the age requirement to gain admittance is only eighteen. As an alternative to drinking or the bar scene‚ individuals view gambling as a relaxing and
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