Introduction Softub Canada began in 1990 as a distributor for Softub USA. The product is a portable foam hot tub with pump and hydro-therapy jets. It can be plugged into any household 120 volt receptacle. It is covered with marine vinyl and totally self contained. The product was developed in the mid-1980’s and the U.S. manufacturer‚ holds several patents relating to its heating system. Since those early years the company has evolved from a distributor‚ to an assembler‚ into a full scale manufacturing
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• While analysing a company’s product‚ a common fallacy can be focusing on the final outlook of the product and that gives rise to a naïve approach. Analysts should consider and analyse all major product decisions that the company may have carried out including quality‚ features‚ options‚ style‚ brand name‚ packaging‚ sizes‚ after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including
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BALANCE SHEETH‚ P& L STATEMENT AND CASH FLOW STATEMENT FOR THE FOLLOWING COMPANIES. FIND OUT ANY RELEVANT‚ DERIVED AND CONCEALED INFORMATION FOR THEM. KINDLY HIGHLIGHT THE FINANCIAL IMPLICATION FOR THE SAME. HINDUSTAN UNILEVER LIMITED ITC COLGATE PALMOLIVE PROCTER AND GAMBLE HYGIENE AND HEALTH CARE MARICO INDUSTRIES Managerial Economics Please limit your comments to eight pages. Your paper should not summarize the material in the assigned readings; rather‚ it should use the information in
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Chonlaros Rattanataros ID # 5202040142 MK.601 Economic Analysis (Part II) Homework II – Judo in Action 1. In each of the four cases‚ does the entrant or challenger (i.e. Softsoap‚ Red Bull‚ supermarkets‚ Freeserve) have a competitive advantage when they market? Would they if the incumbents imitated their product offerings immediately? Softsoap According to the time of the case‚ bar soap is the product which is the market leader until late 1977‚ Minnetonka release Soap Machine that is the first time
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mind the pricing and overall marketing strategy should align with the target market. USP: Ariel has a USP of “Aik dhulai mukammal safai” which can be questioned but then again this positioning has been used by another well known brand from Colgate Palmolive Express which says“ Aik dhulai 65 rupee ki bachat ke sath” diverting the whole market from Ariel to Express. Brand Promise: It is a common observation that no detergent can clean the stains in the first go rather it takes atleast 2 times or
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| |Introduction of the organization NAME: Chemi & Cotex Industries Ltd. “BETTER PRODUCTS FOR BETTER LIVING” Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods‚ Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur‚ Gujarat‚ to the East African coastline in search
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16-09-2014 Introduction International Business R Sugant PGDM Term II: 2014-16 Brush with Colgate tooth paste [Colgate Palmolive‚ US] Drive Swift Car [Suzuki‚ Japan – with components mfd in India & Japan Using Oral B tooth brush [P&G‚ US] Use Samsung mobile [Korea] Bathe with Dove soap [HUL‚ Anglo Dutch] Work on Acer computer [Taiwan] And Garnier shampoo [L’Oreal‚ France] Use Nivea Deo [ Beiersdorf‚ Germany] With Windows & MS Office s/w [US – designed
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Porter’s Five Forces 1 In talking strategy for any company‚ Porter’s Five Forces Model is likely to come up. It has served as a strategic planning guideline for years. If a company is just starting out‚ they would have to analyze the model and apply it to themselves from every aspect. If a company is well established‚ the model can serve as points that need to constantly be revisited. In going global‚ the tool becomes invaluable. It still only serves as a guideline‚ but it delivers significant
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International Strategy E) When there are low cost pressures and low pressures for local responsiveness‚ an international strategy is appropriate. An international strategy involves taking products first produced for the domestic market and then selling them internationally with only minimal local customization. The Evolution of Strategy G) An international strategy may not be viable in the long term‚ and to survive‚ firms may need to shift to a global standardization strategy or a transnational
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component from an external partner‚ Procter & Gamble‚ 2012. Highly competitive market There is fierce competition to offer the best-product at the lowest price in P&G’s industry‚ competitors include; - Colgate-Palmolive‚ competes with P&G in the toothpaste market‚ the personal care market and pet food market. - Church & Dwight is a much smaller company than the other two‚ but is a major player in the personal care and household goods
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