Gillette marketing plan A Situational Analysis SWOT Analysis Strengths * Market leader in shaving products * Few competitors * Huge marketing and advertising budgets and campaigns * Huge brand recognition | Weaknesses * Profit based solely on performance of goods | Opportunities * Launch more environmentally friendly products * Entry into new markets (eg. Grey market) * Growth in female market section | Threats * Imitations of Gillette’s products * Outward migration
Premium Procter & Gamble Marketing Shaving
with no brand loyalty (28% volume/14% sales) . The LDL market is relatively stable with the introduction of a new brand every 2½ years and an average of 2 price brands introduced and discontinued per year. P&G has 42% market share‚ followed by Colgate-Palmolive with a 24% share and Unilever with a 7% market share. The remaining 27% market is mainly generic and private labels. P&G LDL Products In the LDL segment P&G manufactures 3 products‚ Joy and Dawn in the performance segment and
Premium Management Education Marketing
Recalls‚ Bans and Protecting the Customer Colorado Technical University Online Professor Michael Campo Abstract Companies have affected their customers negatively in many‚ many ways by being careless‚ negligent and putting out products that can be tainted or altered in some way and have been very harmful to one ’s health even to the point of death by use. Many people are unaware of some recalls and continue to use whatever product it is that is defective
Premium Hygiene Law Personal care
price-sensitive. Unemployment also seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining 27% with generic and private labels. P&G’s share of the LDL market is valued at $357 million / 25 million cases approx. Product Classification * LDLs are a low involvement product * Daily use‚ generally
Premium Marketing Brand
expenses and declining workers’ productivity in the company. b) Anglo American became a de facto leader in the private-sector fight against HIV/AIDS in Africa. It also became a trendsetter for other MNEs to follow suit such as Coke‚ Ford‚ and Colgate-Palmolive. c) Received positive reactions and approval from WHO‚ the Global Business Council on HIV/AIDS‚ and a host of other NGOs. d) Became a socially responsible company in the global market. This comprehensive program reflects that Anglo American has
Premium HIV Africa AIDS
Ian M. Cook Director since 2008 In 2007‚ he had successful become the Chief Executive Officer of Colgate-Palmolive Company. In 2009‚ he had finally achieved the role of a Chairman within their Board of Directors. His journey had begun in 1976 where he first joined the company in the United Kingdom and worked his way up in terms of management. His roles had ranged from senior management‚ to Chief Operating Officer‚ and to Executive Vice President. He was given the role of international operations
Premium Management Balance sheet Chief executive officer
cleaning products. If anything‚ Clorox made the right move because other huge companies were moving towards more natural and socially responsible brands as well. In the last couple of years‚ L’Oréal paid $1.4 billion for the Body Shop and Colgate-Palmolive bought 84 percent of Toms of Maine‚ which makes natural toothpaste and deodorant‚ for $100 million. Clorox has also created eco-friendly product lines of its own ("Burt’s Bees: The Social Responsibility Business Is Model Alive and Well.”
Premium Social responsibility Hygiene Environmentally friendly
WASHING DETERGENTS Summary of Module 1 INDUSTRY OVERVIEW Washing powders and detergents are considered to be an important part of personal and home care product lines. The local detergent industry in Pakistan has flourished significantly over time and is still on the path diversification and development. During the periods of 1980s till the end of 90s‚ detergent bars had the major market share‚ in most of the market segments. The detergent powders through their extensive marketing campaigns
Premium Water Hygiene Chemistry
Industry Overview The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of more than $30 billion. Major companies in the consumer sector include divisions of Procter & Gamble (P&G); Colgate-Palmolive; and Dial. Major companies in the commercial sector include divisions of Ecolab and US Chemical. The industry is highly concentrated: the top 50 companies generate about 90 percent of revenue. Competitive Landscape Population growth‚ particularly
Premium Soap
attracted MNCs which removed the entry barriers that shielded HLL hence it faced competition from local as well as international barriers in every category. In the growing economy‚ amidst floating challenges from the rival firms like P&G‚ Colgate-Palmolive‚ HLL sought market leadership by launching new products and coursing into several strategies such as price reduction‚ sales system based channels‚ capturing chain efficiency‚ product innovation and pruning down the brand portfolio to ‘power brands’
Premium India Unilever Entrepreneurship