Mrs. Darling ENG-3U December 6th‚ 2012 It’s A Ruff Life – The Truth on Animal Cosmetic Testing When applying that beautiful new lip color or dying your hair the perfect shade of brown‚ does the thought of an animal wincing and screaming in pain come to your mind? I am guessing your answer would be no as well as would be mine‚ until I did some research into cosmetic companies that do testing on animals. Cosmetic companies try to hide this ugly truth from their consumers to not lose credibility
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introduction 5 1.1.2 Products introduction 5 1.2 Industry introduction 6 1.2.1 Market size and share 6 1.2.2 Developing trends 7 1.3 Macro-environmental analysis 8 1.3.1 Political and legal environment 8 1.3.2 Economic environment 9 1.3.3 Sociocultural environment 9 1.3.4 Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution channels analysis 11 2.0 SWOT analysis 12 2.1 Strengths 12 2.1.1 Good organic cosmetics brand image 12 2.1.2 Clear marketing position
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By: Heather Hale E-mail: hhale4253@aol.com Cover Girl Cosmetics Why Cover Girl is one of the most successful cosmetic organizations since the 1960’s? By: Heather Hale Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard‚ with all the advanced lines of make-up for one product to go as far as Cover girl has‚ so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong‚ on going successes are due to changing the look of the product‚ exceptional
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Numerous animals that are used to test cosmetics end up injured or dead. According to the Humane Society International‚ it is estimated that 100‚000-200‚000 animals die due to cosmetic testing every year (PETA‚Cosmetic Animal Testing). Rabbies‚ which are the most common used animals for cosmetics undergo the Draize test to measure irritation. The Draize Test “is extremely unpleasant and painful‚ causing eye reddening
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P29 Q1 1. The marketing channel for Mary Kay cosmetics is called a direct selling channel. The company user a sales force of over 1000000 Independent Beauty Consultants around the world. These consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price and sell to end-users at a retail price. They maintain personal relationships with their end-user consumers and deliver product to them after it is ordered; it is a high-service purchasing relationship
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sales achieved by those she has recruited (seldia‚ http://www.seldia.eu/direct-selling/about). In the EU‚ the total sales volume of direct selling in 2011 added up to €3‚4 billion‚ an annual increase by 15.5%. The largest product category is “cosmetics and personal care”‚ which makes up 36% of
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Ancient Egyptian Cosmetics: ’Magical’ Makeup May Have Been Medicine for Eye Disease By American Chemical Society Jan. 12‚ 2010 source: science daily Date of review: January 17 2010 Queen Nefertiti and other ancient Egyptian women may have worn heavy makeup to protect against eye infections that were a constant threat in the time of the pharaohs. Summary: Christian amatore‚ philippe Walter‚ and colleagues had found the black-eye make-up that Queen Nerfertiti
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Jesyca Martinez P.3 Cosmetic Animal Testing MAKEUP! What some of the girls/boys would say is art on your face or body. For housewifes‚ what is cleaning without the right cleaning liquids and sprays? But have you ever wondered‚ how are these products safe around my skin and family? The answer is animal testing. In this case is cosmetic animal testing..”Every year‚ over one hundred million animals are burned‚ crippled‚poisoned‚and abused in US labs every year”(11 facts). “It’s said that an animal
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Defining CRM Customer relationship management in its broadest sense simply means managing all customer interactions. In practice‚ this requires using information about your customers and prospects to more effectively interact with your customers in all stages of your relationship with them. We refer to these stages as the customer life cycle. The customer life cycle has three stages: ■ Acquiring customers ■ Increasing the value of customers ■ Retaining good customers It is a concept of understanding
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1. ENTERTAINMENT INDUSTRY • 2. INTRODUCTION The story of single-screen theatre has reached its sad end in India. Multi-screen theaters have opened new vistas for the entertainment industry. After the entry of corporate titans like Reliance‚ the scenario of entertainment services has become more professional than ever. These theaters have changed the entire movie-going experience. • 3. Multiplexes currently constitute 4-5 % of the 12‚900 screens in India‚ the industry has a long way to go. This
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