Competitive Model for FMCG Industry: 1. Rivalry among Competing Firms: In the FMCG Industry‚ rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high. 2. Potential Entry of New Competitors: FMCG Industry does not
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ISSN No-2031-5063 Vol.1‚Issue.III/Sept 11pp.1-4 Research Paper Analytical study of CRM: As a strategic tool in Banking sector in Western Vidarbha with reference to Akola District Prof. Dr. G. L. Pedhiwal. HOD (Co-ordinator) Smt.L.R.T. College of Commerce‚ Akola. & Sanjay J.Tale M.B.A Abstract : Customer relationship management systems are being widely across various sectors and have emerged as a popular business strategy in today’s competitive environment in companies. It has been
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Thesis Framework On Pricing Strategies Under different market conditions BY:- Nishant Srivastava 2007MBA30 UNDER GUIDANCE OF:- DR. DEEPALI SINGH (ASSOCIATE PROFESSOR) Department of Information Technology ABV-IIITM Introduction What is Pricing ? • Pricing is one of the four major elements of the marketing
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* CASE FACTS: * Misrepresentation of Product of Other Brands (Vehicle Design and Features)‚ though the Logo has been removed * Rash driving‚ racing and over-speeding in mountainous terrain is dangerous and is against the motor vehicles regulations * The child is shown sitting in the front seat (which is not recommended for children below 10 years as sudden braking action in a moving car can throw the child forward hitting the front panel and windscreen glass resulting in serious
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International Journal of Academic Research in Business and Social Sciences October 2011‚ Vol. 1‚ No. 3 ISSN: 2222-6990 Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) Biljana Angelova Full Professor at Ss Cyril and Methodius University‚ Economic Institute‚ Prolet nr 1‚ SkopjeMacedonia; E-mail: angelova@ek-inst.ukim.edu.mk ; Mob: ++389 70 234 360 Jusuf Zekiri Assistant Professor at South East European University‚ Business and Economics
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CRM Assignment Flipkart Sales Campaigns of Flipkart Flipkart as a brand has built a strong association with kids in its campaigns. The TVCs feature kids in adult situations (and with adult voiceovers). The idea of using kids stemmed from the fact that no one trusts like children. It also signifies that shopping in Flipkart is very simple that even a kid can do it. The use of children is more from a brand identity perspective‚ not to mention they make the commercials all the more interesting
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References: 1. Viveat Susan Pinto‚ “2010 was M&A year for FMCG”‚ Business Standard‚ December 2010; http://www.business-standard.com/article/companies/2010-was-m-a-year-for-fmcg-110122100115_1.html (as on Sep 11‚ 2013) 2 3. “Government allows up to 51% FDI in multi-brand retail‚ 100% in single brand”‚ The Economic Times‚ Jul 2013; http://articles.economictimes.indiatimes
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what is known as the ‘Tertiary Sector’ of the economy. This ‘service industry’ is one of 3 other sectors in an economy‚ the 2 other sectors are: secondary sector and primary sector. The primary sector deals with ‘extraction’ such as farming‚ fishing & quarrying. The secondary sector deals with manufacturing and construction. ‘According to the theory the main focus of an economy’s activity shifts from the primary‚ through the secondary and finally to the tertiary sector. Fourastié saw the process as
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Banking sector Module name Research Skills Analysis Module code BM6914 Lecturer name Dr. Nicole Gross Submission date 23.04.2014 Number of words 4700 Sham Kamat 1769158 CHAPTER 1 – INTRODUCTION 1. INTRODUCTION The Purpose of this study to investigates relationship dimensions and studies the differences in perception o f customers with respect to services provided by five Indian banks. The
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Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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