[pic] [pic] An ISO 9001 : 2008 Certified [pic] Contact Us Mr. Rajesh Khanna (Director) Tokai Engineering Private Limited Address : Plot No. 123‚ Sector-6‚ I. M. T.‚ Manesar Gurgaon‚ Haryana - 122 050 (India) Phone : +(91)-(124)-4367800 Fax : +(91)-(124)-4367808 Mobile :+(91)-9215548687 Click to Call Free Send SMS / Text Message E-Mail : md@tokaiengineering.com‚ surya@tokaiengineering.com We‚ Tokai Engineering Private Limited is an ISO 9001 : 2008 certified company engaged
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INTRODUCTION:- Maruti Suzuki India Limited is a publicly listed automaker in INDIA. It is a leading fourwheeler automaker manufacturer in south a Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007‚ Maruti Udyog was renamed Maruti Suzuki India Limited
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INTRODUCTION Victory of any business rests on consumers who are willing to accept and pay for the products. The firms must be aware of what must be monitored continuously for assured success According to Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy
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5 Cs Company Product Line- Maruti Suzuki has a product line of 16 cars inclusive of 32 new and refurbished variants in the last 6 years. Image- Maruti is percieved as a trustworthy brand for the middle-class families. It is not known for its luxury‚ which was evident from the lack of success of its luxury brands- kizakshi and grand vitiara. It is also known for its fuel efficiency‚ primary the diesel cars. Technology and experience: Maruti was the first automobile company established in India
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Information Systems Maruti Suzuki 1. What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite ? Because of the fact that Indian automobile industry market is the faster growing in the world‚ Maruti Suzuki has to cope with a growing demand‚ an extent of the company which is the leader on the Indian automobile market. Indeed‚ Maruti Suzuki needed an efficient technological tool which inter-connects the different sectors of the company‚ and permit
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different people choose different brands and what are the features they look for while purchasing a car‚ in context to Maruti Suzuki. In order to make a dent into the query a study was undertaken in India among the car owners. Objectives of the study are: 1) To determine the factors influencing the choice for a Maruti Suzuki cars. 2) To know about consumers’ expectations from Maruti Suzuki
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Price (Value for money)? * Maruti swift * Hyundai i10 Q2. Which among the following cars would you rate for better Features? * Maruti swift * Hyundai i10 Q3. Which among the following cars would you rate for better Service? * Maruti swift * Hyundai i10 Q4. Which among the following cars would you rate for better Engine life? * Maruti swift * Hyundai i10 Q5. Which among the following cars would you rate for better Mileage? * Maruti swift * Hyundai i10 Q6
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players in the 1980s. However‚ the Indian market got transformed after 1983 following the relaxation of the licensing policy and the entry of Maruti Udyog Limited (MUL) into the car market. OBJECTIVES OF THE STUDIES: Under the above perspective the objective of the study are: 1. To study the effectiveness on sales of launch of Maruti Aulto on sales of Maruti 800. 2. To find out what features customers like in the both the cars. 3. To know which car is more preferred. 4. To find out
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Comparative Analysis for Maruti-Suzuki Ertiga Comparative Analysis for Maruti-Suzuki Ertiga Submitted by: Group 6 (Section C PGDM 1st yr) Anisha Gupta 152/2013 Hemant Tejwani 153/2013 Anmolika Dhillon 154/2013 Ravjot Singh 155/2013 Gaurav Bhudiraja 156/2013 Nitish Gagneja 157/2013 Submitted to: Prof. Shikha Singh
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charts of two wheelers with Hero Honda being the key player. Bajaj by far is the number one manufacturer of three wheelers in India. Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82% of the total market share. Maruti since long has been the biggest car manufacturer and holds more that 50% of the entire market. Global recession has impacted‚ the Indian automobile industry also and can be seen clearly in the sales figures of the last financial year. Even then this
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