IJRMEC Volume2‚ Issue 2(February 2012) ISSN: 2250-057X CAR MARKET AND BUYING BEHAVIOR- A STUDY OF CONSUMER PERCEPTION Nikhil Monga Assistant Professor & HOD‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee Dr. Bhuvnender Chaudhary Dean‚ Phonics Group of Institution‚ Roorkee Saurabh Tripathi Assistant Professor‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee ABSTRACT The automobile industry today is the most lucrative industry
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Good Luck! Aditya Birla Group ............... Diversified ........................... Taking India to the World Aaj Tak .................................... TV news channel ................. Sabse Tej ABN AMRO Bank ................... Banking ................................ Look Beyond Accenture ................................. Consulting ............................ High performance. Delivered. Acer ......................................... Computer hardware ............. Empowering People Air
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THE END OF ROAD FOR INDIAN ARISTROCRACY "Had HM (Hindustan Motors) continued to evolve the Amby1 over the past 60 years without changing the DNA‚ it would have been the Rolls Royce of India. It can still turn the clock around and become a best-seller in a new avatar that exudes contemporariness and quality." -Dilip Chhabria2 "In the present shape I don’t think the Ambassador has got any chances of revival. It doesn’t make any business sense." -Deepesh Rathore‚ Emerging Markets Automotive
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A PROJECT REPORT ON “Analysis of automobile industry in Indian stock market” (With Special reference to Aditya Birla Money) Submitted to Utkal University for partial fulfilment of the requirement for the award of the degree of Master of Finance & Control SUBMITTED BY RABINDRA KUMAR DAS ‚ MFC 3rd Semester‚ SESSION – 2010-12 UNDER THE GUIDANCE OF MR. SURJIT TRIPATHY MISS.SUKANYA NISITGANDHA BRANCH MANAGER‚
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UK£1‚467 or US$2‚421 as of June 2009. This is cheaper than the Maruti 800‚ its main competitor And next cheapest Indian car priced at 184‚641 Rupees. Tata had Sought to produce the least expensive production car in the world — Aiming for a starting price of Rs.100‚000 (approximately US$2‚000 in Juneprice competition often leaves the entire industry worse off. NANO is the only player so it has the price freedom but as the Maruti and Honda are also planning to launch the car in the Same segment
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There was a time when people had to wait for over a year from the date of booking to the delivery of the new car. However‚ the increasing popularity of Maruti 800 hatchback was a warning about the impending future. Soon after‚ in the 1990s after liberalization took over the country and markets opened up to new players‚ people started buying different car models. The waning popularity of the Ambassador should
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the marketing focuses on only one aspect out of many possible marketing attributes Marketing Myopia coined by Theodore Levitt raised the famous question- “What Business are you really in?” Some Indian Examples: Maruti Gypsy : RIP Brand : Gypsy Company: Maruti Suzuki Brand Count : 182 Gypsy was one of India’s first sports utility vehicles. The vehicle created a breakaway category of SUV offroader from the existing jeep category which was dominated by Mahindra. Born in 1985
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of "Premium" that Hyundai is pursuing stands for highly finished quality and flawless technical perfection ‚ providing necessary and leaving out everything else. SWOT strength Hyundai’s brand name connecting system with the subsidiary company CRM marketing system continuous influx of vip members success of marketing strategy weakness low market share problem with corporate governance cumulated deficit Opportunity recovery of the credit card business slump of industry leader political
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Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years‚ with the exception of the previous two years where the effects of the global downturn were felt‚ primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12‚ total 2.53 million
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Tata Motors Profile Established in 1945‚ Tata Motors is India’s largest automobile company‚ with revenues of Rs 24‚000 crore (USD 5.5 billion) in 2005-06. The company began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. It is the leader by far in commercial vehicles in each segment‚ and the second-largest in the passenger vehicles market with winning products in the compact‚ midsize and utility vehicle segments. The company is the
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