INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Marketing plan for Honda City (2015-16) Section B – Group 8 9/6/2014 Submitted by: Krishnan Jeesha Ankur Meena Avinash J Nameeta Anand Pranit Choure Shijima Muhammed Shareef Vivek Saha Dinesh Balaji K – - FPM/08/08 PGP/18/068 PGP/18/078 PGP/18/088 PGP/18/098 PGP/18/108 PGP/18/118 PGP/18/358 MARKETING PLAN: HONDA CITY 2015-16 2 Table of Contents EXECUTIVE SUMMARY ......................................................................................
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PROJECT REPORT ON CAR INDUSTRY RATIO ANALYSIS SUBMITTED BY: - SUBMITTED TO:- NEHA SHAHI (JIML-11-93) Prof. DHEERAJ MISHRA NEHA SINGH (JIML-11-94) NEHA TIWARI (JIML-11-95) NIKHIL SINGH (JIMML-11-97) ACKNOWLEDGEMENT With a sense of gratitude and respect‚ we would like to extend our heartiest thanks to all of those who provided help and guidance to make this project. No Project is ever the outcome of single individual’s talent or effort. This
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my listeners that GER UMUC IT Committee should be use CRM Business strategy and proposed IT solution. Central Idea: CRM is a strategy that can help employees of a company analyze customer’s information to serve them better. By creating a good business plan‚ it gives the customer and organization the two strength that can benefit both sides. INTRODUCTION I. Attention Material A. What is CRM [PowerPoint slide will be shown]. 1. CRM is a business with a set of strategies‚ programs and system
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Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling RM – Relationship Marketing CIMS – Customer Information Management Systems CRM – Customer Relationship
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THE INDIAN AUTOMOTIVE INDUSTRY A. Introduction The Automotive Industry in India is one of the larger markets in the world and had previously been one of the fastest growing globally‚ but is now seeing flat or negative growth rates. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world‚ with an annual production of more than 3.9 million units in 2011. According to recent reports‚ India overtook Brazil and became the sixth largest passenger vehicle
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Executive Summary 2 1.2 The Definition of CRM 2 1.3 The Necessity of CRM 3 2. Critical analysis of CRM 4 2.1 What causes the failure of CRM? 4 2.2 Future of CRM 6 3. Brief Summary and Analyze Cases 8 3.1 Case Summaries 8 3.2 Cases Analysis 9 4. Answer and Analyze Case Questions 11 4.1 Identify strategies for the CRM project implementation. 11 4.2 Identify reasons contributing to the failure of the CRM implementation at Mashkin. 11 4.3 Discuss the current state of CRM practice in emerging markets using
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International Review of Management and Marketing Vol. 2‚ No. 4‚ 2012‚ pp.220-230 ISSN: 2146-4405 www.econjournals.com Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions‚ Marketing Capabilities and Hotel Performance Abdul Alem Mohammed School of Tourism‚ Hospitality and Environmental Management‚ COLGIS‚ Univerisiti Utara Malaysia‚ Sintok‚ Malaysia. Email: abd_102006@yahoo.com Basri bin Rashid School of Tourism‚ Hospitality
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CRM System – Week 4 Learning Team Assignment University of Phoenix Research and Analysis of CRM Systems In order for companies to remain competitive it’s important that a strong and loyal customer base be established. While there are many methods to attaining customer information and customer responses‚ this can be done more successfully through the use of a Customer Relationship Manager (CRM) software package. There are many CRM software packages in use today‚ however‚ it’s
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vehicle’s larger wheelbase and track width. Hence there is a requirement of a mechanism which result in less turning radius and it can be achieved by implementing four wheel steering mechanism instead of regular two wheel steering. In this project Maruti Suzuki 800 is considered as a benchmark vehicle. The main aim of this project is to turn the rear wheels out of phase to the front wheels. In order to achieve this‚ a mechanism which consists of two bevel gears and intermediate shaft which transmit
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COMMON GUIDELINES FOR MODEL QUESTION PAPER PATTERN In view of current challenges in imbibing quality in MBA education‚ the following changes are proposed by the Board of Examination in the Evaluation pattern of I Semester MBA from Jan/Feb 2012 examination on wards. Construct of Question Paper All 8 Modules should be given importance and questions need to be jumbled from all modules. No question should be set from practical component part of the syllabus. Theory based courses Subjects Knowledge
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