"Crm in pepsi" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 18 of 50 - About 500 Essays
  • Best Essays

    PEPSI Case Study

    • 1143 Words
    • 4 Pages

    PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question

    Premium Coca-Cola Pepsi Super Bowl

    • 1143 Words
    • 4 Pages
    Best Essays
  • Good Essays

    pepsi refresh project

    • 604 Words
    • 3 Pages

    Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) Case Study #1 Pepsi Refresh Project                 In today’s generation Y age so many Americans and world citizens use social media. Facebook‚ Twitter‚ online blogs and photo and video sharing sites like Youtube are being accessed by a wide variety of publics. It makes sense that to run a successful PR and marketing campaign these social media sites be used to promote and spread the missions and objectives of the campaign

    Premium Public relations Sociology Public

    • 604 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Pepsi Entry Into India

    • 794 Words
    • 4 Pages

    1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology

    Premium Pepsi Coca-Cola Agriculture

    • 794 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Cocacola vs Pepsi

    • 789 Words
    • 4 Pages

    PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world. Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in people’s mind deeply. Now no one doesn’t know the brand Pepsi-Cola Whenever the name Pepsi is heard‚ people will conjure up the image of fresh and cool drink. Advertising It has the ability to place an Idle sum of money to the promotion. We can see that the advertisement of Pepsi-Cola is

    Premium Coca-Cola Pepsi

    • 789 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Coke vs. Pepsi

    • 1565 Words
    • 7 Pages

    We researched Coke and Pepsi as was requested to see which one would be a better investment over the other. One of the ways to see how a company is doing is to look at how much (EVA) Economic Value Added that company is producing. EVA is a way of measuring an operation’s real profitability. EVA is better than conventional ways because it takes into account the total cost of the operating capital. EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has

    Premium Coca-Cola Pepsi Weighted average cost of capital

    • 1565 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Coke vs Pepsi

    • 1312 Words
    • 6 Pages

    Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7‚ 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First‚ we must understand what the 4 P’s of marketing refers to. They are pricing‚ product‚ promotion‚ and placement of product. We are asked to describe the products‚ their industry‚ their market shares‚ and their fluctuation in sales. Now that we understand what the 4 P’s of marketing

    Premium Pepsi Coca-Cola Cola

    • 1312 Words
    • 6 Pages
    Best Essays
  • Good Essays

    Analysis of a Pepsi Advertisement Pepsi attempts to relate to their target audience by appealing to the sentimental side in all of us. In their ad they target the desires and beliefs and values of every American child and the child within all of us by using the symbolic images of the Christmas season and the magic that season brings with it. In this advertisement for Pepsi‚ a Teddy Bear is seen hanging on a string of lights on a Christmas tree with one hand while with the other he is reaching

    Premium Christmas Emotion Christmas tree

    • 386 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Pepsi Refresh Project

    • 2012 Words
    • 7 Pages

    Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview

    Premium Marketing

    • 2012 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Pepsi Balanced Scorecard

    • 659 Words
    • 3 Pages

    shareholders with USD 8 billion was returned to shareholder. (Source: PepsiCo Website) 19 brands generating more than USD 1 billion revenue Pepsi is positioned to win in the long term. (Source: Pepsi Annual Report 2010) The underlying performance of Pepsi remained solid despite a challenging macroeconomic environment. A strong performance was delivered by Pepsi with growth in revenues along with increase in net income ensured sustainable performance. For detailed financial analysis please refer

    Premium Strategic management Strategy map Balanced scorecard

    • 659 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Why Choose Pepsi

    • 996 Words
    • 4 Pages

    In favour of Pepsi: 1st advert: Coke vs Pepsi Two delivery drivers for Pepsi and coke are sat at a diner and ask for a Pepsi and coke‚ they are both working late to make some extra money and have a joke and laugh together after liking a song that was playing‚ they offer each other their drinks but when the coca cola driver drinks the Pepsi he has a drink but doesn’t give it back‚ the camera shows the outside of the diner and shows windows smashing‚ they’re having a fight or disagreement. I didn’t

    Premium Coca-Cola Pepsi

    • 996 Words
    • 4 Pages
    Satisfactory Essays
Page 1 15 16 17 18 19 20 21 22 50