A Project Report On “CRM practices in Retail Sector” Submitted to: Prof. Sushil Chaurasia Tolani Institute of Management Studies Submitted by: Neha Das Retail sector is one of India’s fastest growing sectors with a 5% compounded annual growth rate. Retail is India’s largest industry. It accounts for over 10% of the India’s GDP and around 8% of the employment. Driven by changing lifestyles‚ strong income growth and favorable demographic patterns‚ Indian retail is
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Contacts Introduction ………………………………………………………………………1 Identify core customers………………………………………………………..…2 Pampers role of decision related to customer ………………………..….3 Integrating marketing communication plan campaign…………………4 Company strategy and message strategh………………………………...4 Message strategy to consumer ……………………………………………5 Sales promotion ……………………………………………………………5 Television and the internet ……………………………………………….4/5 Conclusion …………………………………………………………………6 Reference …………………………………………………………………..6
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Indhold Problemformulering 1 Definition af CRM 1 Hvorfor opstod CRM? 1 CRM applikationer 3 Hvordan understøtter CRM porters 12 strategier 4 Konklusion 5 Problemformulering Beskriv hvad CRM (Customer Relationship Management) er‚ og hvad det kan bruges til? Definition af CRM CRM kan opfattes som en disciplin‚ hvor der udelukkende er fokus på styring af salgs- og marketingaktiviteter over for kunden. Det har gennem tiden udviklet sig fra at være en simpel registrering af kundedata
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More than Data Warehouse- An insight to Customer Information Ritu Aggrawal – agg_ritu@rediffmail.com Deepshikha Kalra -deepshikha_ishan@yahoo.co.in working with MERI affiliated to GGSIPU‚ Delhi ABSTRACT The business requirements of an enterprise are constantly changing and the changes are coming at an exponential rate. Like advances in Information Technology have helped companies to quickly match competition. As a result‚ product quality and cost are no longer significant competitive
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Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing on meaningful‚ long term relationships and not immediate profit with the customers (2010‚ p
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Introduction 3 Customer Relationship Management through Online Applications 4 Official Website (www.bravosupermarket.ps) 4 Facebook Fans page 4 The Four Cornerstones of Customer Relationship Management 5 Customer Knowledge 5 Questions: 5 Relationship Strategy 5 Questions: 6 Communication: 6 Questions: 6 Value Proposition: 7 Questions 7 Value Disciplines 8 Culture 9 Organizational Forms 9 Control Measurements 10 Code of Ethics 10 The value of customer knowledge 11 From a technical
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fundamentally reshaped the field of marketing. He claims that customer relationships’ are now the key strategic resource of a business. Strategic partnerships and networks are replacing simple market-based transactions. The purpose of this paper is to investigate this claim in the context of various relationships maintained by the adidas® group. Approach A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business
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Available online at www.sciencedirect.com Industrial Marketing Management 37 (2008) 120 – 130 Customer relationship management: Finding value drivers Keith A. Richards a‚⁎‚ Eli Jones b‚1 a b University of Houston‚ Bauer College of Business‚ 334 Melcher Hall‚ Room 375L‚ Houston‚ TX 77204-6021‚ United States Sales Excellence Institute‚ University of Houston‚ Bauer College of Business‚ 334 Melcher Hall‚ Room 375D‚ Houston‚ TX 77204-6021‚ United States Received 5 October 2005; received
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Informatica 29 (2005) 233–240 233 A Survey of Contemporary Real-time Operating Systems S. Baskiyar‚ Ph.D. and N. Meghanathan Dept. of Computer Science and Software Engineering Auburn University Auburn‚ AL 36849‚ USA baskiyar@eng.auburn.edu http://www.eng.auburn.edu/~baskiyar Keywords: scheduling‚ POSIX‚ kernels. Received: June 26‚ 2004 A real-time operating system (RTOS) supports applications that must meet deadlines in addition to providing logically correct results. This paper reviews
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At its core‚ the mission of marketing is to attract and retain customers. To accomplish this goal‚ a traditional bricks-and-mortar marketer uses a variety of marketing variables—including pricing‚ advertising‚ and channel choice—to satisfy current and new customers. In this context‚ the standard marketing-mix toolkit includes such mass-marketing levers as television advertising‚ direct mail‚ and public relations‚ as well as customer-specific marketing techniques such as the use of sales reps. With
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