COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
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Visual Merchandising in Retail For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods. Store one-Tesco Merchandising techniques In Tesco the merchandising techniques they use are: -Senses. A supermarket like Tesco would use this technique to try and bring more customers into the store by using smell‚ sight‚ sound and taste. They would play music to try and attract people into the store
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Retail Business Analysis BUS620: Managerial Marketing Prof. Adebowale Onatolu October 31‚ 2011 Retail Business Analysis “Payless ShoeSource‚ Inc. is the largest footwear retailer in the United States. Payless has built its success by offering a large selection of shoes at very low prices‚ most selling for less than $15 as of 2004” (fundinguniverse.com‚ N/D‚ para. 3). Payless ShoesSource has implemented generic and segmentation marketing strategies in order to market their products successfully
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Something that disturbs me about being a pharmacist in retail pharmacy is knowing that I am responsible for what everyone under me does. Something as little as a technician making a dispensing mistake (bottling the wrong drug) can cause me to get fired or even lose my license. I am also bothered about the long hours that pharmacists have to work. About 90% of the job is done on foot and this seems pretty tiresome. I still have questions as to why this is so. What is it about this career that people
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presentation demonstrates the extent to which corporate social responsibility contributes to customer satisfaction in BT. It builds on the work described in Enlightened Values and undertaken by BT Retail. This is also available for download from the Better World site: www.bt.com/betterworld Retail customer satisfaction 1999 - 2001 Mean score 8.5 8.4 8.3 8.2 8.1 8.0 7.9 7.8 7.7 7.6 7.5 Jan 99 Mar 99 May 99 Jul 99 Sep 99 Nov 99 Jan 00 Mar 00 May 00 Jul 00 Sep 00 Nov 00 Jan 01 Mar 01 May 01 Jul
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business process in which it occurs. The Concept of Category Management: Category management is considered as the new science of retailing for three basic reasons. First‚ it involves a systematic process that has been shown to be robust in various retail situations across the US‚ Europe‚ South Africa‚ Australia and Latin America. Second‚ it emphasizes decision making based on complex analyses of consumer data‚ scanner data and market level syndicated data. Third‚ category management replaces the brand
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Differences Between Online Retail & Traditional Retail Businesses Learning eCommerce Often times‚ it is easy to overlook the differences between selling online through a shopping cart and retail selling through a brick and mortar storefront. Online retail is different from selling through a store in many ways and you should become familiar with the differences so you can better understand the many benefits of selling online compared to selling through a physical storefront. The obvious differences
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Speciality Retail Group’s (SRG) solution worked by getting help from Kewill in dealing to reduce warehousing‚ transportation cost‚ reduce delivery time and to increase the exchange of stock and sales data between SRG and its suppliers. Kewill is a leading provider of software solutions that enable enterprises and logistics providers to manage the movement of goods and information across the globe. By pairing up will Kewill‚ it has benefited them in so many ways. First off Kewill is a provider of
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Retail Format Area (sq ft) Convenience stores 500 – 1‚000 sq ft Supermarkets 1‚000 – 10‚000 sq ft Hypermarkets Above 10‚000 sq ft A supermarket‚ a large form of the traditional grocery store‚ is a self-service shop offering a wide variety of food and household products‚ organized into aisles. It is larger in size and has a wider selection than a traditional grocery store‚ but is
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Study of Organized and Unorganized Retail Sectors in Bangalore Mihir Dash* & Sam Chandy** Abstract This study analyzes the challenges and opportunities faced by organized and unorganized retail players in Bangalore. It was found that organized retailers see competition from the unorganized sector as their biggest challenge‚ followed by competition between organized retailers and the inefficiency of distribution channels‚ internal logistical problem and retail shrinkage‚ while unorganized retailers
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