"Crm makro" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 28 of 50 - About 500 Essays
  • Better Essays

    Nokia vs Sony

    • 1874 Words
    • 8 Pages

    Limitations of the Study: .......................................................................................................................... 6 CRM Implementation: ............................................................................................................................. 6 Comparative Analysis of Nokia and Sony Ericsson’s CRM: ...................................................................... 11 Major Findings: .......................................................

    Premium Nokia Customer relationship management Mobile phone

    • 1874 Words
    • 8 Pages
    Better Essays
  • Best Essays

    Introduction: I have chosen this topic because I believe that it is important for the service marketers to understand the power of customer relationship management (CRM)‚ especially for delivering customized services and building loyalty. Being a marketing student encouraged me even more to study this topic while identifying the failures of CRM implementation in the services industry. Definition: First and foremost‚ what is service marketing? By understanding the word service and marketing respectively

    Premium Customer relationship management Marketing

    • 1154 Words
    • 5 Pages
    Best Essays
  • Good Essays

    1.0              Introduction to CRM. 2.0              CRM in Marketing‚ Sales Force Automation‚ CRM in e-Business‚ Analytical CRM and planning and managing CRM programmes.   3.0              Emerging concepts in CRMCRM Strategy‚ Implementing CRM‚ Relationship Management in B2B Commerce‚ CRM in services and e-CRM.   4.0              Segmentation and Selection.   5.0              Retention and Cross-sell Analysis Introduction to CRM. CRM is the abbreviation for customer

    Premium Customer relationship management Marketing

    • 4308 Words
    • 18 Pages
    Good Essays
  • Powerful Essays

    Case Hilton Hotels

    • 1342 Words
    • 4 Pages

    Happy customers‚ equal happy owners and happy owners‚ equal money in Hilton’s pocket. So how can Hilton guarantee happy customers and owner success? In 2002 Hilton created the initiative CRM (Customers Really Matter). Hilton knows customers book hotel rooms either online or through their call center. To achieve CRM Hilton had to create a program that was readily available and easily accessible to both the hotel staff and the call center staff. Therefore‚ they launched OnQ‚ a custom-built enterprise

    Premium Hotel Hilton Worldwide Customer

    • 1342 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    industry that mostly depends on the availability of leisure time and disposable income. “CRM”‚ or Customer Relationship Management‚ is one of the most important topics in the business world. Its attributes and consequences cannot be disaffirmed. Without proper customer relationship management‚ there is no way you can build interest and acquire and retain customers to the business‚ in order to be profitable. CRM features an embryonic reputation and it is getting among the most popular educational as

    Premium Hotel Customer relationship management Customer service

    • 1091 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Customer Relationship Management (CRM) refers to a system of business practices implemented across an enterprise to organize the acquisition‚ aggregation‚ and analysis of customer. In other words it is referred to as a system for managing an enterprise’s interactions with current and future customers.  A company’s CRM activities involves using technology to organize‚ automate and synchronize sales‚ marketing‚ customer service‚ and technical support. The main components of CRM includes customers Relationship

    Premium Customer relationship management

    • 9905 Words
    • 36 Pages
    Powerful Essays
  • Good Essays

    Canyon Ranch Case Study

    • 829 Words
    • 4 Pages

    Ranch engage in a personalization and CRM strategy? Why? Canyon Ranch should engage in a personalization and CRM strategy because this will enable them to consolidate all their customer data into a central view. Canyon Ranch currently has a decentralized IT infrastructure. A central view will allow them to aggregate the data they already collect and use this to address the different needs of the customers in the fastest and most effective manner. The use of CRM could also be used to target specific

    Premium Customer relationship management Customer service

    • 829 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Johnson

    • 1713 Words
    • 7 Pages

    the total costs. The Customer Relationship Management (CRM) of an organization plays an important role in the business processes. Customer Relationship Management (CRM) refers to the software tools that supplying the customer information for various purpose. Customer Relationship Management can help the organization to retain the old customers and attract the new customers. The main idea for the Customer Relationship Management (CRM) is to treat the different customers differently. This is because

    Premium Customer relationship management Customer service

    • 1713 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    CRM is the abbreviation for customer relationship management. It entails all aspects of interaction that a company has with its customer‚ whether it is sales or service-related. While the phrasecustomer relationship management is most commonly used to describe a business-customer relationship‚ CRM systems are used in the same way to manage business contacts‚ clients‚ contract wins and sales leads. CRM is often thought of as a business strategy that enables businesses to: Understand the customer

    Premium Customer relationship management Marketing Customer service

    • 882 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Term Paper

    • 6847 Words
    • 28 Pages

    banks are making attempts to adapt CRM. It is with this background‚ the researcher has made a modest attempt towards the idea that CRM can be adapted uniformly in the banking industry for betterment of Banking Services. The lack of understanding on Customer Relationship Management (CRM) is always a concern among the service providers especially banks. Banks have their own way of managing their relationships with the customers. However‚ the perception of customers on CRM practices among banks should also

    Premium Marketing Customer relationship management Bank

    • 6847 Words
    • 28 Pages
    Good Essays
Page 1 25 26 27 28 29 30 31 32 50